Senior Associate, Marketing Strategy - Auto Growth & Paid Channel Activation

JPMorganChase; Wilmington (DE); On-site; USD 95,000 - 150,000; Full time

Job summary

Chase Auto is seeking a Senior Associate Marketing Strategist to drive growth across paid channels. You will lead campaigns, partner with cross-functional teams to shape audience targeting, channel strategies, and creative execution, and rely on analytics to inform evidence-based decisions that boost brand awareness and new customer growth.

You will develop strategies aligned to Auto business objectives, monitor performance, and collaborate across a matrixed organization to optimize messaging,

Qualifications

• 5+ years in marketing with search expertise.
• Able to manage multiple projects and timelines.
• Analytical and creative problem-solver using data to optimize outcomes.
• Effective communication with stakeholders across functions.
• Proficient in Excel and PowerPoint.

Responsibilities

• Lead paid channel campaigns for Auto; manage budgets and optimize keywords.
• Develop growth segment messaging; track performance.
• Develop marketing strategies aligned to Auto objectives.
• Monitor competitor activity in digital channels.
• Use data to forecast, assess performance, and identify optimizations.
• Collaborate across a matrixed organization to influence partners.

Skills

Marketing experience

Search marketing

Project management

Data analysis

Communication

Tools

Excel

PowerPoint

Job description

Job Description

As a Senior Associate Marketing Strategist with Chase Auto, you will lead marketing initiatives to accelerate growth across paid channels. You'll collaborate with cross-functional teams to strategize audience targeting, channel approaches, and creative execution. Your expertise in digital marketing and analytics will be instrumental in developing impactful, evidence-based campaigns that support brand awareness, consideration, and new customer growth.

Job Description

As a Senior Associate Marketing Strategist with Chase Auto, you will lead marketing initiatives to accelerate growth across paid channels. You'll collaborate with cross-functional teams to strategize audience targeting, channel approaches, and creative execution. Your expertise in digital marketing and analytics will be instrumental in developing impactful, evidence-based campaigns that support brand awareness, consideration, and new customer growth.

Job Responsibilities

• Paid Channel Leadership: Lead paid search execution for Auto campaigns (manage budgets, optimize keywords, and track performance), and launch and optimize auto-focused campaigns across social, affiliate, and emerging digital platforms.
• Growth Segment Activation: Develop and activate messaging strategies for identified growth segments; track segment performance and recommend adjustments.
• Strategy Development: Develop marketing strategies aligned to Auto business objectives, build deep understanding of customer segments and needs, and support ongoing strategy execution and refinement.
• Competitive Intelligence: Monitor and analyze competitor activity in digital channels, including campaign launches, channel mix, and segment targeting/offers.
• Strategic Analysis & Reporting: Utilize data and analytics to support forecasting, performance assessment, test results, and profitability; identify trends and recommend optimizations.
• Cross-Functional Collaboration: Collaborate across a matrixed organization to influence partners, build consensus, and drive effective audience targeting, channel strategies, and creative execution.

Required Qualifications, Capabilities, And Skills

• 5+ years in marketing, with expertise in search
• Skilled at managing multiple projects and timelines
• Analytical, creative problem-solver who uses data to diagnose issues and optimize outcomes
• Ability to communicate effectively and confidently with numerous stakeholders across a range of functional areas and teams
• Proficient in Microsoft Excel and PowerPoint

Preferred Qualifications, Capabilities, And Skills

• Experience working in highly matrixed organization
• Financial services or automotive industry knowledge/experience is a plus
• Social and/or affiliate marketing experience is a plus
• Ability to promote a strong control environment and adhere to procedures, while maintaining a customer-first mindset

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.