Senior Associate, Marketing Strategy – Auto Growth & Paid Channel Activation

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 90,000 - 140,000; Full time

Job summary

JPMorgan Chase & Co. (Chase Auto) is seeking a Senior Associate Marketing Strategist to lead paid channel initiatives and accelerate growth. You will strategize audience targeting, channel approaches, and creative execution across search, social, and emerging platforms.

You will leverage analytics to inform forecasts, test results, and profitability while collaborating with cross-functional teams to align with Auto business objectives and drive customer growth.

Qualifications

• 5+ years in marketing with emphasis on search.
• Ability to manage multiple projects and timelines.
• Analytical, data-driven problem solving.
• Strong communication with cross-functional stakeholders.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Lead paid channel execution for Auto campaigns and optimize performance.
• Develop growth segments messaging and track results.
• Develop marketing strategies aligned to Auto objectives.
• Monitor competitor activity in digital channels and offers.
• Use data analytics to forecast, assess performance, and identify optimizations.
• Collaborate across a matrixed organization to align audience targeting and channel strategies.

Skills

Marketing strategy

Search marketing

Project management

Data analysis

Stakeholder communication

Tools

Microsoft Excel

PowerPoint

Job description

As a Senior Associate Marketing Strategist with Chase Auto, you will lead marketing initiatives to accelerate growth across paid channels. You’ll collaborate with cross-functional teams to strategize audience targeting, channel approaches, and creative execution. Your expertise in digital marketing and analytics will be instrumental in developing impactful, evidence-based campaigns that support brand awareness, consideration, and new customer growth.

Job Responsibilities

• Paid Channel Leadership:Lead paid search execution for Auto campaigns (manage budgets, optimize keywords, and track performance), and launch and optimize auto-focused campaigns across social, affiliate, and emerging digital platforms.

• Growth Segment Activation:Develop and activate messaging strategies for identified growth segments; track segment performance and recommend adjustments.

• Strategy Development: Develop marketing strategies aligned to Auto business objectives, build deep understanding of customer segments and needs, and support ongoing strategy execution and refinement.

• Competitive Intelligence: Monitor and analyze competitor activity in digital channels, including campaign launches, channel mix, and segment targeting/offers.
• Strategic Analysis & Reporting:Utilize data and analytics to support forecasting, performance assessment, test results, and profitability; identify trends and recommend optimizations.
• Cross-Functional Collaboration: Collaborate across a matrixed organization to influence partners, build consensus, and drive effective audience targeting, channel strategies, and creative execution.

Required Qualifications, Capabilities, and Skills

• 5+ years in marketing, with expertise in search
• Skilled at managing multiple projects and timelines
• Analytical, creative problem-solver who uses data to diagnose issues and optimize outcomes

• Ability to communicate effectively and confidently with numerous stakeholders across a range of functional areas and teams

• Proficient in Microsoft Excel and PowerPoint

Preferred Qualifications, Capabilities, and Skills

• Experience working in highly matrixed organization

• Financial services or automotive industry knowledge/experience is a plus

• Social and/or affiliate marketing experience is a plus

• Ability to promote a strong control environment and adhere to procedures, while maintaining a customer-first mindset