Senior Associate Marketing Manager

Turkey Hill; Conestoga (Lancaster County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Life insurance

401(k) with company match

Employee Assistance Program (EAP)

Paid vacation and PTO

Educational assistance reimbursement

Company bonus plan

Free ice cream and beverages

Job summary

Turkey Hill Dairy in Conestoga, PA is seeking a Senior Associate Marketing Manager to lead digital marketing and paid media initiatives across owned, earned, and paid channels. You will drive content, social media strategy, media buying, and sponsorship activations to advance our brand, community partnerships, and growth objectives.

The role requires 5+ years in digital marketing, a Bachelor’s in Business/Marketing/Communications, and strong communication skills to collaborate with internal

Qualifications

• 5+ years of related professional experience in digital marketing.
• Bachelor’s degree in Business, Marketing, or Communications.
• Strong verbal and written communication skills; ability to lead campaigns.

Responsibilities

• Lead digital marketing planning and execution across TurkeyHill.com, TurkeyHillExperience.com, and TurkeyHillNation.com.
• Manage paid digital media campaigns (search, display, video, social) and optimize ROI; manage agencies.
• Provide strategic direction for social media and ensure alignment with brand goals.
• Lead media buying & shopper marketing activities, coordinating with sales and category teams.
• Oversee event activations, sponsorships, and partnerships to grow brand presence.

Skills

Digital marketing

Media planning

ROI optimization

Social media

Content marketing

Communication

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Excel

Job description

Turkey Hill Dairy
Conestoga, PA 17516, USA

Description

Come check out Turkey Hill!

We’re a growing, nationwide company, born and raised in Southcentral Pennsylvania, that has been creating delicious ice cream and beverages since 1931. We offer competitive pay, great benefits, and leadership development opportunities with career-growth potential – join our team today!

The Senior Associate Marketing Manager makes an impact by–

The Sr. Associate Marketing Manager serves as the strategic lead for Turkey Hill’s consumer marketing efforts, guiding execution across owned, earned, and paid media channels. This role manages performance and content across websites and social platforms, oversees media buying across digital, OOH, and retail, and leads sponsorship and event activations. The position also advances our purpose-driven initiatives through the Turkey Hill Clean Water Partnership, deepening community engagement and support.

• Lead digital marketing planning and execution across TurkeyHill.com, TurkeyHillExperience.com, and TurkeyHillNation.com, ensuring a cohesive user experience, updated content, and strong performance metrics.


• Manage paid digital media campaigns (search, display, video, social) and optimize for reach, efficiency, and ROI; manage external agencies and reporting.


• Provide strategic direction and oversight for social media and ensure content efforts ladder up to broader brand and business goals.


• Media Buying & Shopper Marketing
  
  
  
  • Plan and manage traditional and digital media buying, including social, search, display, out-of-home (OOH), and shopper programs.
  
  
  • Collaborate with the sales and category teams to integrate customer and retail objectives into paid media strategies.
  
  
  
  


• Event & Sponsorship Management
  
  
  
  • Lead sponsorships and regional partnerships (e.g., Baltimore Orioles, Wells Fargo Center) overseeing branded strategy and activations.
  
  
  • Lead event activations and sampling programs, expanding partnerships with local events and community organizations to build brand presence and drive meaningful engagement.
  
  
  
  


• Purpose-Driven Marketing & Community Impact
  
  
  
  • Lead marketing efforts for the Turkey Hill Clean Water Partnership, a sustainability initiative focused on water conservation, community engagement, and fundraising.
  
  
  • Partner with non‑profits, local leaders, and internal stakeholders to drive awareness and participation.
  
  
  • Support broader brand initiatives and perform additional strategic marketing responsibilities as needed.
  
  
  
  


• Other
  
  
  
  • Perform all duties within established Good Manufacturing Practice (GMP) and FSMA guidelines as well as all safety regulations.
  
  
  • Comply with Safe Quality Foods (SQF) food safety and quality standards.
  
  
  • Perform all other duties as assigned.
  
  
  
  

You could be a great fit if you have these things –

• Must be at least 18 years of age


• Bachelor’s degree in Business or related area


• Bachelor’s degree preferably in Marketing, Business or Communications

5+ years of related professional experience working within the digital marketing ecosystem

Excellent verbal and written communication skills, strong organizational skills and a high proficiency in digital marketing tools, capabilities and technologies

Intermediate to advanced knowledge of Microsoft Office, especially Excel and database software applications required

Our associates enjoy these awesome benefits –

• Life insurance, short‑term & long‑term disability


• 401(k) with company match – immediately vested


• Employee Assistance Program (EAP)


• Earn vacation and PTO


• Educational assistance reimbursement


• Company bonus plan


• Free ice cream and beverages!

Physical Demands -

The physical demands described here are representative of those that must be met to successfully perform the essential functions of the job.

• The employee is required to talk and/or hear in a manufacturing setting where noise levels are high (PPE required).


• The employee is required to wear mandated PPE based on assigned job area.


• The employee is frequently required to stand and walk in an manufacturing environment from 4 to 8+ hours.


• The employee must be able to ascend and descend stairs, and where applicable and when necessary, to perform various job-related tasks.


• Must be able to position self to move, reach with arms/hands, stoop, kneel, crouch, or crawl as needed to perform various job-related tasks.


• The employee must be able to inspect all job-related equipment (office or floor) to ensure it is in good working condition prior to use. Must be able to use hands/fingers to handle (or feel) to operate various types of office equipment.


• Must be able to operate all job-related equipment (powered, hand or office) as required.


• Vision requirements: close vision, distance vision, peripheral vision, and depth perception and adjust focus.


• Ability to lift 20 pounds and/or push/pull 20 pounds on a regular basis.


• Must have ability to travel to clients, customers, or other work sites by a variety of transportation methods.

This job description is not all encompassing, however, is intended to be a general description of the essential functions of this position. It is not intended as an employment contract.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.