Senior Associate, Integrated Marketing

Clean Power Alliance; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health care

401(k)-like match program

Paid vacation

Sick leave

Job summary

Clean Power Alliance in Los Angeles seeks a Senior Associate, Integrated Marketing to lead marketing campaigns, elevate CPA’s brand, and drive customer enrollment. This role rewards strategic thinkers with strong leadership and a proven track record in marketing.

You will collaborate with the Marketing and Digital Strategy team and cross‑functional partners, manage vendors and campaigns, and analyze results for continuous improvement.

Qualifications

• Bachelor’s degree and 5–6 years in marketing, communications, or journalism.
• Experience with Google Analytics, social media, and media monitoring analytics.
• Experience with MailChimp, project management software, and Tableau.

Responsibilities

• Marketing Strategy Development: Develop and present marketing plans aligning with CPA’s vision and initiatives.
• Vendor Management: Manage relationships with external marketing vendors and ensure brand guideline compliance.
• Campaign Planning and Execution: Plan, execute, and optimize paid media campaigns across traditional and digital channels.
• Cross-functional Collaboration: Coordinate with External Affairs, Customer Care, Programs, Finance, and other departments.
• Content Creation and Accuracy: Ensure marketing materials are accurate and on-brand.
• Data Analysis and Reporting: Analyze metrics and guide optimizations across campaigns.
• Project Management and Coordination: Manage timelines, budgets, and resources for Marcom initiatives.

Skills

Strategic thinking

Leadership

Campaign planning

Data analysis

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Tools

Tableau

Power BI

Google Analytics

MailChimp

Project management software

Job description

Who We Are

Clean Power Alliance(CPA) is Southern California’s locally operated not-for-profit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4thlargest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.

WhatYou’llDo

The Senior Associate,Integrated Marketingpositionwillleadthedevelopment ofvarious marketing campaigns and initiatives,assistin elevating CPA’s visibility and brand awareness,and drive customerprogram enrollment.This is the perfect role for someone who isastrategicthinker,has strong leadershipskillsand a deep understanding ofmarketing principles and techniques.The ideal candidate willhave a proventrack recordof successfullyleading marketing campaigns and initiatives.

WhoYou’llWork With

TheSeniorAssociate reports to theSeniorManager,Marketingand Digital Strategy.You will work within theCommunicationsandMarketingteam, butalso collaborate with multipleinternal and external stakeholders.

Commitment to Diversity

At CPA, we value diversity and are committed to creating an inclusive environment for all employees. Werepresenta diverse customer base and intend to hire employees that reflect our communities. Clean Power Alliance provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Culture

CPA fosters a culture of open communication, responsibility, intellectual curiosity, and exceptional judgment. As a small team that has quickly built the largest Community Choice Aggregation program in the country,high levelsof trust, collaboration, and mission alignment are key factors in success. We value fact-based creativity in our work, accountability with our stakeholders, and promote ethical engagement and diversity with our brand.

• Proficient with Microsoft Office Suite.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to fully own tasks and processes with minimal oversight.
• Ability to handle multiple priorities to meet deadlines and elevate key issues.
• Proficient with data visualization tools and software (i.e., Tableau, Power BI).

Duties and Responsibilities:

• Marketing Strategy Development:Develop and present detailed marketing plans to stakeholders, articulating our vision and strategy for promoting CPA’s initiatives.Developintegrated marketingstrategies that align with our mission of promoting clean, renewable energythrough collaborations with CPA management.Lead the development of cross-channel marketing plans that ensure consistent messaging, audience targeting, customer experience, and campaignobjectivesacross all touchpoints.Create and informbrand and programstrategy developmentbyleveragingsecondary andprimary market research, analytics, and benchmarks, ensuring our approaches are data-driven and effective.Streamlineworkflows, improve project execution, enhance decision-making, and increase operational efficiency.
• Vendor Management:Manage relationships with external marketing vendors, including advertising agencies, translation companies, and printers, ensuring all deliverables meet CPA’s brand guidelines and are delivered on time and within budget.Identifyand select external vendors for marketing services and projects, ensuring they align with CPA’s goals and standards.Negotiate project estimates with vendors to secure favorable terms that fit within CPA’s fiscal budgets.Develop scopesforRequests for Proposals (RFPs)that support integrated marketing initiatives across multiple channels
• Campaign Planning and Execution:Manage the planning, execution, and optimization of paid media campaigns across traditional and digital channels, maximizing outreach and engagement.Manage community outreach through events,and engagement activities to increase CPA awareness and program participation.Responsible for ensuring brand consistency across all marketing channels and touchpoints, reinforcing CPA’s commitment to clean energy and community service.Lead coordinationwith internal teams for seamless campaign executions and approvals, ensuring alignment with CPA’s overallobjectives.Monitorcross-channel campaign performancemakedata-driven recommendations for optimizations, continuously improving our marketing effectiveness.Contribute to CPA’s yearly planning and goals, ensuring marketing strategies support our broader organizationalobjectives.
• Cross-functional Collaboration:Collaborate with External Affairs, Customer Care, Programs, Finance, and other departments to align marketing priorities and ensure cohesive communication.Liaisebetween marketing and other departments,facilitatingsmooth interactions and project executions.
• Content Creation and Accuracy:Ensure all marketing materials, including original copy created or managed by the manager, are free from grammatical mistakes, factual inaccuracies, and inconsistencies in brand messaging.Responsible forproofreadingcontent and verifyingall information before publication,maintaining the highest standards of accuracy and professionalism.
• Data Analysis and Reporting:Analyze and trackmetrics,identifytrends, and interpret data toevaluate integrated marketingperformance across paid and owned media, ensuringeffective campaign adjustments and informed decision-making.
• Project Management and Coordination:Manage project timelines, budgets, and resources, ensuring all components are executed as planned.Manage and trackthe progress of marketing communications (Marcom) initiatives, promptly addressing any discrepancies or issues tomaintainthe overall quality of projects.
• Perform other duties as assigned

Successful Candidates Must Demonstrate the Following Abilities:

• Utilize approved technology and AI tools, as appropriate, to improve efficiency, streamline work processes, and support effective job performance in accordance with CPA guidelines(preferred).
• Demonstrate good judgment and integrity.
• High attention to detail with strong organizational skills.
• Communicate effectively, orally, and inwriting;and the ability to translate complex technical information into non-technical language.
• Have a strong work ethic and be comfortable taking initiative/working in a fast-paced environment.
• Work well on diverse teams and be highly collaborative.
• Must be able to work at a desk and on a computer for prolonged periods.

Qualifications

• Candidates must have a bachelor’s degree and 5-6years of experienceinmarketing,communications, orjournalism.
• Bachelor’s degree inmarketing,communications,or journalismpreferred.
• Experience with Google analytics, social media, and media monitoring analytics.
• Experience with MailChimp,project management software, andTableau.

Work Location

This position is eligible for either Hybrid or Remote options. The Hybrid option requires attendance in our Downtown Los Angeles officeon a full-time basis2-3days per week on daysdeterminedby CPA, with work location on the remaining days either in office or remote. Thisincludes a transportation allowance.The Remote option requires you to be available to attend full-time inoffice days and/or field events within Los Angeles and Ventura Countiesin accordance withthe needs of the company that may start as early as 8:30am at least 2 days per week.The Remote & Hybrid options require full-time in-person attendance at organization or team-wide events 3 times per year for 3-5 days per event. All staffare required towork during CPA’s office hours Monday-Friday 8:30am-5:30pm PST.

The salary range for this position is $120,008.17- $180,012.25, with exact compensation to bedeterminedby Clean Power Alliance, dependent on experience. Benefits include health care, a 401(k)-like match program, paid vacation, and sick leave. This is not a civil service position; however, all CPA employeesare required tosubmita Statement of Economic Interests form, also known asthe Form 700.