Senior Associate, GEO

Adelphi Group; New York (NY); On-site; USD 60,000 - 65,000; Full time

Job summary

Omnicom Media in New York is seeking a Sr Associate in Generative Engine Optimization (GEO) to help our clients master AI-driven search. You’ll conduct research, audits, and execution, learning how visibility is shaped by generative engines like ChatGPT and Perplexity, and you’ll apply AI frameworks to real campaigns.

Work with SEO, Content and Analytics teams to integrate GEO insights into programs, build dashboards, and prepare materials for client POVs.

Qualifications

• 1–2 years of experience in SEO.
• Strong research, analytical, and organizational skills.
• Proficiency in keyword research and on-page optimization (title tags, meta descriptions, internal linking)
• Foundational technical SEO skills (site audits, crawling/indexing, schema, page speed basics).
• Familiarity with SEO tools (GSC, SEMrush, BrightEdge) and curiosity about AI platforms (ChatGPT, Gemini, Perplexity).
• Strong desire to learn emerging AI trends and apply them to client work.

Responsibilities

• Conduct prompt/theme analysis, AI content landscape mapping, and support LLM visibility audits.
• Carry out AI-readiness technical audits to assess site structure, content accessibility, and optimization opportunities for generative engines
• Assist with monitoring and reporting on AI-driven search trends, citation patterns, and competitor visibility.
• Build and maintain trackers, dashboards, and internal documentation to support GEO projects.
• Prepare materials and research inputs for client POVs, presentations, and strategic recommendations.
• Collaborate with SEO, Content, and Analytics teams to integrate GEO insights into broader programs.
• Participate in knowledge-sharing and training sessions to grow GEO expertise.

Skills

SEO basics

Research

Analytical thinking

Organization

AI trends curiosity

Tools

GSC

SEMrush

BrightEdge

ChatGPT

Gemini

Perplexity

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK'S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Responsibilities

As a Sr Associate in Generative Engine Optimization (GEO), you'll support the agency's early adoption of AI-powered search strategies. You'll be hands-on with research, analysis, and execution, learning how visibility is shaped by generative engines like ChatGPT, Google AI Overviews, and Perplexity. You will work with world-leading brands to introduce AI optimization frameworks, helping them adapt to an AI-forward search landscape and the evolving ways consumers discover and engage with information. This is a growth role for someone eager to expand their SEO foundation into the fast-evolving world of AI search.

Execution & Research

• Conduct prompt/theme analysis, AI content landscape mapping, and support LLM visibility audits.
• Carry out AI-readiness technical audits to assess site structure, content accessibility, and optimization opportunities for generative engines
• Assist with monitoring and reporting on AI-driven search trends, citation patterns, and competitor visibility.
• Build and maintain trackers, dashboards, and internal documentation to support GEO projects.

Client & Team Support

• Prepare materials and research inputs for client POVs, presentations, and strategic recommendations.
• Collaborate with SEO, Content, and Analytics teams to integrate GEO insights into broader programs.
• Participate in knowledge-sharing and training sessions to grow GEO expertise.

Qualifications

• 1–2 years of experience in SEO
• Strong research, analytical, and organizational skills.
• Proficiency in keyword research and on-page optimization (title tags, meta descriptions, internal linking)
• Foundational technical SEO skills (site audits, crawling/indexing, schema, page speed basics).
• Familiarity with SEO tools (e.g., GSC, SEMrush, BrightEdge) and curiosity about AI platforms (ChatGPT, Gemini, Perplexity).
• Strong desire to learn emerging AI trends and apply them to client work.

#LI-LW3

$60,000-$65,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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