Senior Associate, Field Marketing Product Owner

New York Life Insurance; New York (NY); Hybrid; USD 108,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Marketing Product Owner, where you'll lead the charge in creating a unified marketing destination for agents. This dynamic role involves collaborating with diverse teams to design and implement innovative marketing solutions that enhance communication and engagement with consumers. You'll drive the delivery of impactful marketing features, ensuring they align with strategic goals and meet the needs of the agent field force. With a focus on scalability and user training, you will play a pivotal role in shaping the future of marketing within the organization. If you're passionate about marketing technologies and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Leave programs

Adoption assistance

Student loan repayment programs

Annual discretionary bonus

Incentive program participation

Qualifications

• 5+ years of relevant experience in sales and marketing enablement product management.
• Bachelor’s Degree and/or equivalent experience required.

Responsibilities

• Collaborate with cross-functional teams to build and release marketing features.
• Manage day-to-day platform operations and support back-end processes.

Skills

Sales and marketing enablement technologies

Marketing experience technologies

Verbal and written communications

Negotiation and consulting skills

Attention to detail

Problem-solving

Agile methodologies

Education

Bachelor’s Degree or equivalent experience

Tools

Salesforce

Jira

Job description

Location Designation: Hybrid - 3 days per week

Business Unit Overview

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:

Corporate Marketing is comprised of collaborative, strategic problem solvers who challenge each other and are energized to design, build and activate connected, personalized experiences to solve business problems and best support our agent field force and customers.

We are hiring a Marketing Product Owner with a specialized focus on building a single marketing destination where our agent field force can easily create personalized multi-channel communications with highly relevant, coordinated messages that build relationships and educate consumers. The position will also be accountable for partnering with a number of stakeholders to define the approach to deploy and maintain scalable field marketing tools with focus on discoverability, prospecting and nurturing. This position is accountable for the delivery of marketing features, enhancements and capabilities which aim to fuel our agent field force productivity.

What You’ll Do:

• Collaborate with a cross-functional team of business stakeholders, UX strategists/designers, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with digital roadmaps.
• Solution design: leveraging marketing use cases to influence a conceptual solution design, goaled to support the final technology solution which is defined by our MarTech architecture team.
• Backlog grooming and user story definition: either individually, or in partnership with Product Managers and/or stakeholders, groom backlog with requirements for product features/enhancements which can be easily understood by our Technology team/s. Proven ability to translate that plan into feature and user story development that spans multiple agile program increments.
• Project execution: in partnership with the scrum master, drive, negotiate, and prioritize in-sprint activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget. Accountable managing stakeholder expectations and validating work effort and sequence of activities is appropriately reflected in project plans.
• Testing and deployment: Reviewing and executing test plans with our technology QA and UAT teams to ensure a quality deliverable to our users. In some instances, support business user acceptance testing responsibilities (test plans and use cases creation to reflect requirements which demonstrate a deliverable meets quality standards and is ready for field and customer use).
• User training and change management: Collaborating with field marketing managers to create well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders. This includes crafting and distributing business-facing release notes and reference materials on a regular cadence.
• Monitoring and quality: review and conduct post-deployment validation and ongoing monitoring, as demanded by the initiative.
• Manage day-to-day platform and operations: e.g., supporting back-end processes and workflows, creating processes with documentation of processes/workflows/operations for record retention and management, onboarding and sunsetting platforms/products as needed.
• Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with technology teams on execution.

What You’ll Bring:

Skills & Competencies

• Understanding of sales and marketing enablement technologies (e.g., Salesforce, Sales Enablement Tools)
• Knowledge of Marketing experience technologies for websites, email, social, direct mail, and relationships management/CRM capabilities
• Self-starter, comfortable with navigating ambiguity, and passionate about driving change
• Internal influencer, culture carrier, negotiating, and consulting skills
• Strong verbal and written communications, combined with technical acumen, understanding of leading marketing tools and platforms (specifically marketing automation, targeting/segmentation, recommendations/AI), and scaled agile
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Excited to work in an organization with a flat leadership structure to empower specialized expertise
• System/process oriented, problem solver, ability to balance the need to work strategically and hands-on

Experience

• Bachelor’s Degree and/or equivalent experience
• 5+ years of relevant experience

• Experience must include managing large scale projects
• Experience must include sales and marketing enablement product management
• Experience must include working in a scaled agile delivery framework (SAFe) using agile software (Jira) or the equivalent.

Pay Transparency

Salary Range: $108,000 - $130,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.

Job Requisition ID: 91364