Senior Associate, Digital and Programmatic

dentsu; New York (NY); Remote; USD 51,000 - 84,000; Full time

Job summary

A leading company in the digital marketing sector is seeking a Senior Associate, Digital and Programmatic to support programmatic media campaigns. This remote position requires a Bachelor's degree and at least one year of experience in digital media, focusing on campaign management and data analysis.

Benefits

Health insurance

401k

Paid time off

Holidays

Sick leave

Parental leave

Qualifications

• At least 1 year of experience in digital and programmatic media.
• Comfortable with data analysis.
• Experience with business applications.

Responsibilities

• Support campaign setup, launch notifications, and creative asset management.
• Traffic ad assets and coordinate campaign launches.
• Monitor campaign pacing and provide optimization suggestions.

Skills

Data analysis

Education

Bachelor's degree

Job description

Senior Associate, Digital and Programmatic

Join to apply for the Senior Associate, Digital and Programmatic role at dentsu.

Job Description: The Senior Associate, Digital and Programmatic is responsible for supporting Managers and Senior Managers in executing programmatic media campaigns across clients within the dentsu portfolio, including agencies like Carat, dentsuX/360i, and iProspect. The role involves on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communication. This position is remote, but candidates should be comfortable working EST hours.

Key Accountabilities:

• Develop a comprehensive understanding of digital and optimization strategies.
• Support campaign setup, launch notifications, creative asset management, KPI optimization, reporting, and updates.
• Perform quality assurance within ad servers, buying platforms, or DSPs.
• Traffic ad assets and coordinate campaign launches as the account point person.
• Collaborate with planning, activation, ad ops, analytics teams, and client centers.
• Troubleshoot campaign delivery and performance issues independently.
• Manage ad trafficking and ensure accurate tagging processes.
• Monitor campaign pacing and provide optimization suggestions.
• Become an expert in the programmatic and digital display ecosystem.
• Interpret performance reports to provide actionable insights.

Qualifications:

• Bachelor's degree.
• At least 1 year of experience in digital and programmatic media.
• Comfortable with data analysis.
• Experience with business applications.

The annual salary range is $51,000–$83,375, based on experience, skills, and other factors. Benefits include health insurance, 401k, paid time off, holidays, sick leave, parental leave, and compliance with applicable laws. For more details, visit dentsubenefitsplus.com.

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