Senior Associate, Designation Program Operations

New York Life; City of White Plains (NY); On-site; USD 100,000 - 143,000; Full time

Job summary

New York Life seeks a Senior Associate to lead the day-to-day operations of its designation program, coordinating field activation, communications, and cohort execution at scale. You’ll translate strategy into action by driving communication cadences, cohort operations, and leader enablement across multiple stakeholders.

This role emphasizes execution and influence, partnering with Agency Communications, Field Enablement, NYLIC University, and the NDF team to ensure consistent field experiences

Qualifications

• Experience supporting strategic initiatives and operational execution within a complex organization.
• Strong execution skills with the ability to manage multiple workstreams, timelines, and stakeholders.
• Excellent written and verbal communication skills for leader-ready content.
• Experience analyzing data from multiple sources to identify target audiences and support outreach.
• Ability to partner across teams and influence without formal authority.

Responsibilities

• Build and manage a communications calendar for designations with segmentation and rhythms.
• Deliver activation content packages for leaders with clear calls-to-action and narratives.
• Coordinate cadence to reduce email overload while maintaining field visibility.

Skills

Operational execution

Cross-functional collaboration

Executive communication

Data analysis

Stakeholder management

Job description

Role Overview

The Senior Associate, Designation Program Operations is responsible for the day‑to‑day operational execution, field activation, and program coordination of professional designations supported by New York Life. This role translates strategy into action by driving communication cadence, cohort operations, recognition, and leader enablement, ensuring the program is executed consistently, at scale, and with measurable impact.

This role is execution‑and‑influence‑focused, partnering closely with Agency Communications, Field Enablement, NYLIC University, the National Development Faculty (NDF) team, and Zone and GO leadership.

What You’ll Do

Field Activation & Communication Execution

• Build and run a comprehensive communications calendar for designations, including audience segmentation, timing, channel, sender, and recurring communication rhythms.
• Own and deliver activation content packages for leaders, including clear calls‑to‑action, coaching talking points, and consistent program narratives across channels.
• Partner closely with Agency Communications and Field Enablement to coordinate cadence and segmentation, reducing perceived email overload while maintaining strong field visibility and alignment.

Cohort & Learner Operations

• Run end‑to‑end study cohort operations, including scheduling, enrollment windows, participant management, reminders, and completion pacing across designations.
• Implement accountability mechanisms to confirm cohort participation and course enrollment (e.g., surveys, workflows, or other structured confirmations).

Near‑Completer Conversion & Leader Enablement

• Own near‑completer execution, including follow‑up cadence, nudges, and handoffs to leaders to drive designation completions.
• Analyze data from internal databases and reports to identify designation target audiences and develop targeted prospect lists.

Cross‑Functional Partnership

• Serve as a key operational partner to Agency Communications, Field Enablement, NYLIC University, the NDF team, and other key stakeholders to ensure aligned execution and consistent field experience.
• Support leadership readiness by ensuring communications, cohorts, and recognition efforts are well‑timed, clearly messaged, and easy for leaders to activate locally.

What You’ll Bring:

• Experience supporting strategic initiatives and operational execution within a complex, matrixed organization.
• Strong execution skills with the ability to manage multiple workstreams, timelines, and stakeholders simultaneously.
• Excellent written and verbal communication skills, particularly in creating leader‑ready and field‑facing content.
• Experience analyzing data from multiple sources to identify target audiences, segment populations, and support marketing and outreach initiatives.
• Demonstrated ability to partner across teams and influence without formal authority.
• High attention to detail, paired with a bias toward action and follow‑through.

Why This Role Matters

Designations are a core driver of advisor development, leadership credibility, and business impact at New York Life. This role ensures that strategy does not stop at planning but is activated consistently in the field through disciplined operations, strong communications, and effective cohort execution. By owning the operational engine behind these programs, this role directly supports increased completions, stronger engagement, and a scalable program model.

Job Level

Job Level: LEVELPF4

Pay Transparency

• Salary Range: $100,000-$143,000
• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We’re proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.