Senior Associate, Commerce Search

WPP Media; New York (NY); On-site; USD 45,000 - 90,000; Full time

Job summary

WPP Media in New York is seeking a Senior Associate, Commerce Search to drive tactical activation and day-to-day search media management across retailer networks. You will develop keyword strategies, perform competitive research, set up campaigns, manage bids and budgets, and report performance weekly, monthly, and quarterly.

Collaborating with Ecommerce, Retail Media, and Brand teams, you will optimize KPIs, ensure compliance, and translate data into actionable insights.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce
• Experience across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta)
• Strong analytical skills with data-driven thinking
• Ability to collaborate with internal teams and external partners
• Self-starter attitude in a fast-paced environment
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Outlook)

Responsibilities

• Manage search media activations across retailer networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.)
• Execute campaign setup, bid recommendations, and budgeting to meet client goals
• Optimize client accounts to achieve KPIs
• Build strong client relationships with Ecommerce, Retail Media, and Brand teams
• Ensure campaign compliance with GroupM guidelines and best practices
• Prepare campaign performance reports weekly, monthly, and quarterly
• Identify insights using historical data and competitive research
• Address technical issues with search campaign serving
• Understand drivers of performance across ecommerce platforms and marketplaces
• Assist with reconciliation, invoicing/billing, trafficking, and data mapping

Skills

Analytical skills

Collaboration

Self-starter

Education

Bachelor’s Degree in Business or related field

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Google Ads

Meta

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact

The Senior Associate, Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys. This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role

Skills and Experience

• Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet their established KPIs.
• Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with search campaign serving.
• Understand key drivers of performance on various ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

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