Manager, Commerce Media

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Flexible working environment

Job summary

WPP Media is looking for a Manager, Commerce Media to oversee retail media campaigns across major platforms. This role involves strategic planning, performance analysis, and client presentations. Candidates should excel in data-driven decision making and thrive in fast-paced environments.

Ideal applicants have expertise in campaign management and analytics, with strong communication skills for effective client relationships. WPP Media promotes a collaborative and inclusive culture, with a hybrid work model encouraging team interaction.

Qualifications

• 5+ years of experience in media or advertising.
• Proven success in managing retail media campaigns.
• Strong analytical skills and experience with data-driven strategies.

Responsibilities

• Lead planning and execution of retail media campaigns.
• Analyze performance data and provide actionable insights.
• Build relationships with clients and present campaign results.

Skills

Campaign planning

Data analysis

Client management

Team leadership

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Retail media platforms (Walmart Connect, Instacart)

Performance reporting tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Manager, Commerce Media

Position Overview

We are seeking a highly motivated and experienced Manager, Commerce Media to lead the planning, execution, optimization, and reporting of retail media campaigns across key commerce platforms (Walmart Connect, Instacart, Roundel, etc.). This role requires a strategic thinker who is equally comfortable operating in-platform, analyzing performance data, presenting recommendations to clients, and leading a team. The successful candidate will thrive in a fast-paced environment, adapt quickly to the evolving retail media landscape, and drive strong business outcomes for clients through data-driven decision making.

Key Responsibilities

• Commerce Media Strategy & Execution
  • Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
  • Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
  • Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
  • Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
  • Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.
• Analytics & Performance Reporting
  • Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
  • Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
  • Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
  • Establish measurement frameworks and KPIs aligned to client objectives.
  • Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.
• Client Management & Presentations
  • Serve as a trusted advisor to clients through regular performance reviews, strategic planning sessions, and business updates.
  • Present campaign results, optimization recommendations, testing opportunities, and future strategies to clients and internal stakeholders.
  • Effectively communicate both tactical execution details and broader strategic implications.
  • Build strong relationships with clients through proactive communication, responsiveness, and thought leadership.
• Team Leadership & Development
  • Manage, mentor, and develop a team of commerce media professionals.
  • Provide coaching on platform best practices, strategic thinking, campaign management, and client communication.
  • Support career development through regular feedback, performance management, and training opportunities.
  • Foster a collaborative, accountable, and high-performing team environment.
  • Ensure quality control and operational excellence across all team deliverables.
• Organization & Process Excellence
  • Maintain strong project management practices across multiple clients, priorities, and deadlines.
  • Create scalable processes and workflows that improve efficiency and campaign quality.
  • Demonstrate exceptional attention to detail while managing complex campaign structures and reporting requirements.
  • Collaborate cross-functionally with analytics, strategy, brand, creative, and account teams to deliver integrated solutions.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.