Senior Associate, Builder AXP

Humana Inc; Little Rock (AR); Remote; USD 95,000 - 131,000; Full time

Job summary

Humana Inc. is seeking a Senior Associate, Builder AXP to translate strategy into real‑time member journeys using Adobe Experience Platform and Adobe Journey Optimizer.

The role is remote nationwide within the United States, leading the full product lifecycle from ideation to launch and ongoing optimization for Next Best Action journeys. Responsibilities include configuring journeys, building audience segments, and collaborating across marketing, data science, and channel leads to improve

Qualifications

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years hands-on configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud or similar platforms.
• 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience.
• Effective communicator across technical and business teams; comfortable in agile pod-based environments.

Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time signals.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting.
• Conduct quality assurance across journey components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve issues, and refine logic with analytics to improve outcomes.
• Serve as SME for AJO and AEP capabilities; support upskilling across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Skills

Marketing operations

Lifecycle marketing

Digital campaign execution

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Agile environments

Education

Bachelor's degree in marketing or related field

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Become a part of our caring community

Become a part of our caring community and help usput health first

As a Senior Associate, Builder AXP, you will play a hands‑on role in translating strategy into real‑time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post‑launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.

Role Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real‑time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross‑channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Use your skills to make an impact

• Deliver real‑time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands‑on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

Use your skills to make an impact

Required Qualifications

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands‑on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms.
• 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod‑based, or cross‑functional environments.

Preferred Qualifications

• Adobe AJO or SFMC journey/campaign building experience
• Adobe certifications in AEP/AJO or SFMC Certifications
• Familiarity with Adobe Real‑Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API‑driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

Additional Information

This position operates on Eastern Standard Time (EST).

This position MIGHT require travel 1-2 times a year.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self‑provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.

Application Deadline: 10-02-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.