Senior Associate Brand Manager, Eggo Innovation

Loyalty Rules; Chicago (IL); Hybrid; USD 101,000 - 133,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company contributions

Employee assistance program

Job summary

Kellanova is seeking a Senior Associate Brand Manager for Eggo Innovation to guide growth through innovation and renovation initiatives. You will lead cross-functional teams, drive Stage Gate processes, and partner with insights to shape a robust product pipeline for Eggo.

Reporting to the Brand Manager, this role emphasizes entrepreneurial thinking, data-driven decisions, and strong collaboration across Marketing, R&D, Sales, Finance, and Supply Chain.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA valued.
• Marketing experience with a strong foundation in brand strategy, consumer insights, innovation, and product development.
• Demonstrated leadership to influence cross-functional teams, drive alignment, and deliver results.
• Strong analytical, strategic thinking, and data-driven decision making.
• Excellent organizational and communication skills in a fast-paced setting.

Responsibilities

• Lead innovation and renovation initiatives across the Eggo portfolio.
• Own end-to-end product development from concept to commercialization.
• Coordinate cross-functional teams including Marketing, R&D, Sales, Finance, and Supply Chain.
• Develop winning packaging and launch plans with brand team partners.
• Monitor performance and provide insights for reviews and portfolio decisions.

Skills

Brand strategy

Consumer insights

Product development

Leadership

Analytical thinking

Communication

Education

Bachelor's in Marketing/Business

MBA valued

Job description

Mars Completes Acquisition of Kellanova Learn More

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Date: Sep 11, 2026

Category: Marketing and Innovation

Country/Region: US

State: IL

City: Chicago

Workplace: Hybrid

Title: Senior Associate Brand Manager, Eggo Innovation

Description: Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND ® , RXBAR ® , Nutri-Grain ® , Special K Bars ® , and Pure Organic ® , while the Tasty & Wholesome portfolio includes Eggo, Rice Krispies Treats and Pop Tarts. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions.

Reporting to the Brand Manager, Eggo Innovation, the Senior Associate Brand Manager, Eggo Innovation is responsible for leading innovation and renovation initiatives that drive growth for the Eggo business. This role serves as a key member of the Eggo marketing team, helping shape the future of the brand through a robust pipeline of consumer-driven innovation. The Senior Associate Brand Manager leads cross-functional teams across Marketing, R&D, Sales, Finance, and Supply Chain to develop and commercialize new products, execute renovation initiatives, and deliver strategies that accelerate growth, strengthen brand equity, and drive profitability. Mars is seeking a passionate, collaborative marketer who thrives in an entrepreneurial environment and is excited to help influence the long-term trajectory of one of the company's most iconic brands.

A Taste of What You’ll Be Doing

• Innovation & Renovation Leadership – Lead the development and execution of innovation and renovation initiatives across the Eggo portfolio, including flavor line extensions, licensed and seasonal limited-time offerings, and product improvement programs.
• Product Development & Commercialization – Own the end-to-end product development process from concept through commercialization, leading projects through the Stage Gate process, developing winning packaging, and partnering with brand teams to deliver successful launch plans.
• Cross-Functional Project Leadership – Lead and align cross-functional teams to ensure seamless execution of innovation initiatives, including facilitating weekly project reviews and managing monthly innovation planning processes.
• Consumer-Led Innovation Pipeline – Partner with Insights & Analytics to identify consumer needs, generate new ideas, and develop and test concepts that strengthen Eggo's future innovation pipeline.
• Innovation Performance & Business Reviews – Monitor innovation performance, provide actionable recommendations, and develop content and insights for business reviews and portfolio management discussions.

We’re Looking for Someone With

• Bachelor's degree in Marketing, Business, or a related field; MBA valued.
• Marketing or related experience with a strong foundation in brand strategy, consumer insights, innovation, and product development.
• Demonstrated leadership skills, including the ability to influence cross-functional teams, drive alignment, and achieve results without direct authority.
• Strong analytical, strategic thinking, and problem-solving capabilities, with the ability to leverage market trends, consumer insights, and competitive dynamics to identify opportunities and make data-driven decisions.
• Excellent organizational, communication, and prioritization skills, with the ability to manage multiple projects and competing priorities in a fast-paced environment.
• Passion for innovation and the future of the breakfast category; experience supporting innovation initiatives or new product development preferred.

Compensation

The annual salary range is $101,120 - $132,720, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.