Senior Associate

UNAVAILABLE; New York (NY); On-site; USD 50,065 - 73,944; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability benefits

401K plan

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

The role of Senior Associate, Planning involves overseeing day-to-day media communication for brands with a focus on budget control and digital media activities. Candidates should expect to develop strong client relationships and work closely with management to fulfill media strategies.

This energetic and collaborative team emphasizes creativity, proactive problem-solving, and excellent communication skills, aiming to deliver strategic consumer-driven recommendations while closely monitoring media execution.

Qualifications

• 1+ years of Media Planning experience.
• Media Tools knowledge is required.
• Familiar with Competitive systems like AdViews / Kantar.
• Working knowledge of Syndicated research tools (eg. MRI, ComScore).
• Strong proficiency with Excel.
• Strong communication and presentation skills.
• Professional with strong teamwork skills.
• Curious and motivated.
• Solution-oriented problem solver.
• Adept at time management and handling shifting priorities.

Responsibilities

• Assist the Manager in digital media plan development.
• Maintain budget control and media activity flow.
• Understand online media fundamentals.
• Analyze research for strategic media recommendations.
• Collaborate with implementation teams for media strategies.
• Monitor execution of digital media plans.
• Work with partner agencies when applicable.
• Provide creativity in problem-solving.
• Deliver position papers on client issues.
• Prepare media authorizations for projects.

Skills

Media Planning experience

Media Tools knowledge

Competitive systems familiarity

Syndicated research tools knowledge

Excel proficiency

Communication skills

Teamwork skills

Problem-solving ability

Time management

Agility in task handling

Job description

Job Description

The role of the Senior Associate, Planning is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Responsibilities

• Assist the Manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on a timely/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Ensure proper execution of digital media plans by monitoring buys/schedules
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests

Qualifications

• 1+ years of Media Planning experience
• Media Tools knowledge is a must
• Familiarity with Competitive systems (AdViews / Kantar)
• Working knowledge of Syndicated research tools (eg. MRI, ComScore, etc.)
• Strong proficiency within Excel
• Strong communication and presentation skills
• Professional, with strong teamwork skills
• Curious and motivated
• Solution-oriented problem solver
• Adept at time management and handling shifting priorities

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.