Senior Associate

Publicis Groupe ANZ; New York (NY); On-site; USD 50,065 - 73,944; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe ANZ is seeking a Senior Associate in Planning based in New York, NY, to manage media communication for brands, ensuring accurate budget control. This role involves collaborating with Managers on media recommendations and building relationships with clients and teams.

The ideal candidate has at least 1 year of Media Planning experience, proficiency in MediaTools, and strong communication skills. Benefits include comprehensive medical coverage and flexible time off.

Qualifications

• 1+ years of Media Planning experience.
• MediaTools knowledge is a must.
• Familiarity with Competitive systems.
• Working knowledge of Syndicated research tools.
• Strong proficiency within Excel.

Responsibilities

• Assist the Manager in development of digital media plan options.
• Maintain accurate budget control and update clients.
• Understand online media fundamentals and goals.
• Gather and analyze research for strategic media recommendations.
• Monitor digital media plans for execution.

Skills

Media Planning experience

MediaTools knowledge

Competitive systems knowledge

Syndicated research tools knowledge

Excel proficiency

Communication skills

Teamwork skills

Problem-solving skills

Time management skills

Job description

Overview

The role of the Senior Associate, Planningis to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Responsibilities

• Assist the Manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI,MediaTools,ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Ensure proper execution of digital media plans by monitoring buys/schedules
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requests

Qualifications

• 1+ years of Media Planning experience
• MediaTools knowledge is a must
• Familiarity with Competitive systems (AdViews/Kantar)
• Working knowledge of Syndicated research tools (eg.MRI,Comscore, etc.)
• Strong proficiency within Excel
• Strong communication and presentation skills
• Professional, with strong teamwork skills
• Curious and motivated
• Solution-oriented problem solver
• Adept at time management and handling shifting priorities

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $50,065.00 - USD $73,944.00/Annually.

All your information will be kept confidential according to EEO guidelines.