Senior Assistant Director, Admissions for Technology & AI

George Washington University; Washington (District of Columbia); Hybrid; USD 66,000 - 91,000; Full time

Benefits offered by this job

Healthcare benefits

Hybrid work arrangement

Job summary

George Washington University Law School seeks a Senior Assistant Director of Admissions for Technology & AI to oversee file evaluation and drive strategic use of AI, SEO, and data analytics in the admissions process. The role combines traditional JD/LLM admissions duties with technology leadership and content oversight to improve search visibility and enrollment.

The position emphasizes governance of admissions platforms (Slate, LSAC Unite) and optimization strategies while maintaining

Qualifications

• Bachelor's degree in an appropriate area plus 5 years of relevant professional experience, or a Master's degree or higher in a relevant area of study plus 3 years of relevant professional experience.
• Experience in graduate/professional admissions in higher education, a tech company, or legal practice.
• Exceptional written communication and ability to synthesize complex qualitative data into clear, persuasive, and objective evaluation summaries.
• Experience in data analytics and student information systems, including LSAC's Unite and Slate.

Responsibilities

• Evaluate JD and graduate law applicant files using a comprehensive rubric.
• Collaborate to ensure rubrics are properly recorded and cataloged.
• Lead AI search optimization and SEO/GEO content structuring.
• Monitor KPI metrics and run A/B tests to improve engagement.
• Develop landing pages and localized content without duplicating content.
• Manage CRM and admissions databases (Slate, LSAC Unite).
• Oversee the application flow from submission to enrollment.
• Provide technical support and training for admissions staff.

Skills

Communication skills

Critical thinking

Data analytics

Problem solving

Multitasking

Organization

Education

Bachelor's degree

Master's degree or higher

MA or JD preferred

Tools

Slate

LSAC Unite

CRM platforms

Job description

Job Overview

The Senior Assistant Director is vital in the review process for one of the nation's largest law school applicant pools. The position has two primary areas of responsibility: to evaluate applications and to increase GW Law's visibility through the use of technology and AI.

The Senior Assistant Director will assess applicant attributes and make admission recommendations through the use of a comprehensive rubric that analyzes academic and personal categories. The position will be deeply involved in a comprehensive, confidential application review process for JD and graduate law (LLM and MSL) programs. This role blends traditional admissions responsibilities along with serving as a technology expert, including being the primary point of contact for Slate and AI/SEO/GEO optimization. This role requires expertise in databases, admissions technology, and content oversight to support search engine optimization.

Application Review

• File Evaluation: Evaluate JD and graduate law applicant files, including academic transcripts, standardized test scores, essays, personal statements, resumes, letters of recommendation, and supporting documents. Assess applicant attributes, evaluate credentials, essays, test scores, and supporting documents. Using a defined and comprehensive rubric, analyze files for academic rigor, writing competency, leadership potential, employability, character and fitness, and alignment with the law school's strategic plan. Render initial recommendations.
• Evaluative Metrics/Rubric: Work closely with Associate Director of Operations and Data to ensure that evaluative rubrics are properly recorded and cataloged.

AI, SEO/GEO, and Local Optimization

• AI Search Optimization: Analyze and add content for Reddit and Substack threads for AI search engine optimization. Focus on the ways in which AI can be employed for the benefit of law school admissions, with process integrity and best practices in mind.
• SEO/GEO Optimization: Structure websites, metadata, sitemaps, and content quality so brands and information rank higher inside generative search and AI answer engines (like Google AI Overviews or ChatGPT).
• Data Analysis & KPI Tracking: Proficiency in monitoring email open rates, click-through rates, conversion/goal rates, and opt-out or drop-off metrics.
• A/B Testing & Optimization: Test subject lines, send times, and call-to-action (CTA) variations to improve engagement.
• Landing Page & Lead Magnet Creation: Build conversion points, forms, and offers that capture initial contact data to improve enrollment goals and student engagement.
• Localized Content Strategy: Create location-specific landing pages, local event content, and neighborhood-focused copy without creating duplicate content issues.
• Review Management Strategy: Employ framework for acquiring, monitoring, and responding to user reviews to build local prominence with the goal of improving enrollment goals and student engagement.

Technical & Platform Skills

• CRM and Database Management and Maintenance: Acts as a resident expert and administrator for admissions database systems with the Associate Director of Operations and Data and oversees Customer Relationship Management (CRM) platforms (such as LSAC's Unite and Slate) along with another Senior Assistant Director of Admissions.
• Application Flow and Operations: Oversees the technical pipeline from the moment a prospective student submits an application through review, decision release, and final enrollment.
• Report Generation: Tracks application trends, analyzes data integrity, and, with Associate Directors, evaluates the success of recruitment and yield strategy. Works with Associate Director of Operations and Data to ensure GWID, Net ID, email accounts, and other technical requirements for individual students are met.
• Digital Communications: Builds, tests, and distributes automated email campaigns, digital marketing materials, and information portals for prospective, applicant, and admitted students with a focus on search engine optimization.
• Marketing Automation & CRM Tools: Uses platforms and candidate relationship management (CRM) software to build automated drip workflows and logic-based triggers.
• Technical Support and Training: Serves as a point of contact for admissions staff, application file reviewers, and external consultants regarding system troubleshooting and process updates.
• Compliance Matters: Assists the Associate Director for Operations and Data with production of reports and compliance matters, such as document retention.

Other Duties

• Other Duties as assigned: The Senior Assistant Director of Admissions for Technology & AI will engage in other duties as assigned, in a busy, energetic office environment. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications

• MA or JD preferred.
• Previous experience in graduate/professional admissions in higher education, a tech company, or legal practice.
• Communication: Exceptional written communication skills; ability to synthesize complex qualitative data into clear, persuasive, and objective evaluation summaries.
• Critical Thinking: Strong analytical capabilities to evaluate non-traditional backgrounds, mixed academic records, and diverse personal histories.
• Ability to exercise sound judgment and discretion in handling highly confidential or sensitive information.
• Experience in data analytics and student information systems, including LSAC's Unite and Slate.
• Foundation in linear algebra, calculus, and probability for evaluating performance trade-offs.
• Interest in and understanding of innovative uses of technology, including AI.
• Excellent organizational and communication skills, both oral and written.
• Strong multitasking abilities.
• Experience/comfortability working in a fast-paced environment.
• Experience in problem-solving.
• Able to lift 25 lbs.

Hiring Range

$66,095.67 - $90,896.59

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

Job Details

• Campus Location: Foggy Bottom, Washington, D.C.
• College/School/Department: GW Law School (LAW)
• Family: Enrollment Services
• Sub-Family: Admissions
• Stream: Individual Contributor
• Level: Level 3
• Full-Time/Part-Time: Full-Time
• Hours Per Week: 40
• Work Schedule: Monday through Friday 9:00 am to 6:00 pm
• Will this job require the employee to work on site?: Yes
• Employee Onsite Status: Hybrid
• Telework: Yes
• Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
• Special Instructions to Applicants: Employer will not sponsor for employment Visa status
• Internal Applicants Only?: No
• Posting Number: S014566
• Job Open Date: 11/11/2026

EEO Statement

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.