Senior Art Director: SaaS Brand & Visual Narrative Leader

Sierra Ventures; New York (NY); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity

Employee Discounts, Virtual Wellness 1

Job summary

Zeta Global is seeking a Senior Art Director to shape the visual identity of our AI-powered marketing cloud. You will lead the visual evolution of our B2B SaaS brand, collaborating with brand, product marketing, and content teams to turn complex ideas into clear, accessible visual stories.

You will mentor designers, drive scalable visual systems, and partner with copywriters and strategists to align art with business goals while ensuring high craft across digital-first channels.

Qualifications

• 7-10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work.
• Proven experience leading visual direction for digital-first brands or platforms.
• Strong understanding of brand systems, typography, layout, and design for scale.
• Ability to simplify complex ideas without oversimplifying the story.
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams.
• Experience working cross-functionally with marketing, product, and growth partners.
• Strong communication and presentation skills, you can articulate the 'why' behind the work.
• A strategic mindset with an appreciation for performance, usability, and business outcomes.

Responsibilities

• Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
• Lead concept development for integrated campaigns, product launches, and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
• Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders with clarity and confidence
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

Skills

Brand systems

Adobe Creative Suite

Design leadership

Cross-functional collaboration

Presentation skills

Strategic mindset

Tools

Adobe Creative Suite

Motion

Job description

Zeta Global is seeking a Senior Art Director to shape the visual identity of our AI-powered marketing cloud. You will lead the visual evolution of our B2B SaaS brand, collaborating with brand, product marketing, and content teams to turn complex ideas into clear, accessible visual stories.

You will mentor designers, drive scalable visual systems, and partner with copywriters and strategists to align art with business goals while ensuring high craft across digital-first channels.