Senior Art Director — SaaS Brand & Product Visuals

Zeta-Global; New York (NY); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, vision

Employee equity

Employee discounts

Virtual wellness

Pet insurance

Job summary

Zeta Global, a NY-based AI-powered marketing cloud, seeks a Senior Art Director to shape the visual identity of our SaaS platform across branding, product storytelling, and campaigns. Lead with systems thinking, craft, and strategic clarity in a hands-on role for a high-growth enterprise brand.

You will collaborate with brand, product marketing, and content teams to simplify complex technology into human-centered visuals, balancing creativity with measurable impact. Hybrid role out of NYC HQ.

Qualifications

• 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work.
• Proven experience leading visual direction for digital-first brands or platforms.
• Strong understanding of brand systems, typography, layout, and design for scale.
• Ability to simplify complex ideas without oversimplifying the story.
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams.
• Experience working cross-functionally with marketing, product, and growth partners.
• Strong communication and presentation skills, you can articulate the “why” behind the work.
• A strategic mindset with an appreciation for performance, usability, and business outcomes

Responsibilities

• Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
• Lead concept development for integrated campaigns, product launches, and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
• Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders with clarity and confidence
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

Skills

Design leadership

Brand systems

Typography

Communication

Presentation skills

Strategic mindset

Cross-functional collaboration

Tools

Adobe Creative Suite

Job description

Zeta Global, a NY-based AI-powered marketing cloud, seeks a Senior Art Director to shape the visual identity of our SaaS platform across branding, product storytelling, and campaigns. Lead with systems thinking, craft, and strategic clarity in a hands-on role for a high-growth enterprise brand.

You will collaborate with brand, product marketing, and content teams to simplify complex technology into human-centered visuals, balancing creativity with measurable impact. Hybrid role out of NYC HQ.