Art Director

Zeta-Global; New York (NY); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, vision

Employee equity

Employee discounts

Virtual wellness

Pet insurance

Job summary

Zeta Global, a NY-based AI-powered marketing cloud, seeks a Senior Art Director to shape the visual identity of our SaaS platform across branding, product storytelling, and campaigns. Lead with systems thinking, craft, and strategic clarity in a hands-on role for a high-growth enterprise brand.

You will collaborate with brand, product marketing, and content teams to simplify complex technology into human-centered visuals, balancing creativity with measurable impact. Hybrid role out of NYC HQ.

Qualifications

• 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work.
• Proven experience leading visual direction for digital-first brands or platforms.
• Strong understanding of brand systems, typography, layout, and design for scale.
• Ability to simplify complex ideas without oversimplifying the story.
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams.
• Experience working cross-functionally with marketing, product, and growth partners.
• Strong communication and presentation skills, you can articulate the “why” behind the work.
• A strategic mindset with an appreciation for performance, usability, and business outcomes

Responsibilities

• Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
• Lead concept development for integrated campaigns, product launches, and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
• Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders with clarity and confidence
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

Skills

Design leadership

Brand systems

Typography

Communication

Presentation skills

Strategic mindset

Cross-functional collaboration

Tools

Adobe Creative Suite

Job description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com .

THE ROLE

As the Senior Art Director, you’ll shape how our platform shows up across marketing, product storytelling, and customer touchpoints, balancing creativity with clarity and craft with strategy; effectively leading the visual evolution of our B2B SaaS brand.

You’ll work closely with brand, product marketing, and content teams to turn complex ideas into compelling, accessible visual stories. This is a hands‑on leadership role for someone who loves systems thinking, strong concepts, and making enterprise technology feel human.

This is a hybrid position based out of our New York City HQ.

RESPONSIBILITIES

• Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
• Lead concept development for integrated campaigns, product launches, and key brand moments
• Translate complex B2B and technical concepts into clear, engaging visual narratives
• Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
• Establish and maintain scalable visual systems that work across channels and teams
• Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
• Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
• Present creative direction and concepts to internal stakeholders with clarity and confidence
• Manage multiple projects simultaneously while maintaining a high bar for craft and execution

REQUIREMENTS

• 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
• Proven experience leading visual direction for digital-first brands or platforms
• Strong understanding of brand systems, typography, layout, and design for scale
• Ability to simplify complex ideas without oversimplifying the story
• Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
• Experience working cross-functionally with marketing, product, and growth partners
• Strong communication and presentation skills, you can articulate the “why” behind the work
• A strategic mindset with an appreciation for performance, usability, and business outcomes

PREFERRED SKILLS

• Experience working on enterprise or mid-market SaaS platforms
• Familiarity with UX/UI principles or close collaboration with product design teams
• Motion, video, or interactive storytelling experience
• Experience evolving or rebranding an established B2B brand

WHY YOU'LL LOVE IT HERE

• You’ll shape the visual identity of a growing SaaS platform with real business impact
• You’ll work on thoughtful, concept-driven creative—not one‑off assets
• You’ll collaborate with smart, motivated teams who value design and strategy
• You’ll have ownership, influence, and room to push the brand forward

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $125,000 - $140,000, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

Zeta collects this Voluntary Demographic Data only with your consent, for the sole purpose of tracking and improving the diversity of our applicant pool. This data will be maintained unless you withdraw your consent. You may withdraw consent for this data to be maintained by Zeta at any time by contacting your Recruiter. If and when you are employed by Zeta, you may withdraw consent by contacting your HR Partner. If and when you onboard with Zeta, you will also be asked to complete an EEOC questionnaire that collects additional demographic data in order for Zeta to meet its legal requirements.

We are committed to building diverse teams with different identities, backgrounds and perspectives. We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin, or any other basis protected by applicable federal, state or local law; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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