Senior Art Director, Immersive Event Experiences

Leadout Capital; Indianapolis (IN); On-site; USD 120,000 - 160,000; Full time

Job summary

Salesforce is seeking a Senior Lead, Art Direction to provide leadership and hands-on craft for our events portfolio. You will set the art direction vision and ensure flawless execution across environmental graphics, signage, stage design, and activations, translating strategy into tangible, on-brand experiences.

You will travel to major events, oversee on-site design execution, mentor designers, and present creative direction to senior stakeholders, maintaining a meticulous focus on brand

Qualifications

• 8+ years of design/art direction experience in events and brand design.
• Experience designing event footprints and user journeys for large activations.
• Proven experience leading and mentoring designers or art directors.
• Deep fluency in environmental and spatial design—stage design, signage, wayfinding, large-format production.
• Strong brand design background with an eye for how identity systems translate to physical space.
• Experience directing copy or working closely with copywriters to shape a cohesive event narrative.
• Track record of translating strategy into experience—turning briefs into tangible, on-brand spaces.
• Meticulous attention to detail and a track record of maintaining quality under tight deadlines.
• Confident presenter, comfortable pitching and aligning senior stakeholders.
• Willingness and ability to travel extensively to oversee on-site event design and setup.
• Expert proficiency in Adobe Creative Suite and Figma; familiarity with 3D/rendering tools is a plus.
• B2B and/or tech experience is a strong plus.

Responsibilities

• Set and own the art direction vision for assigned events, ensuring every touchpoint - environmental graphics, signage, stage design, activations - reflects a cohesive, on-brand story
• Design event footprints and map user journeys, choreographing how attendees move through and experience a space from arrival to departure
• Translate strategy into experience - turning a marketing or brand strategy into a tangible, well-paced physical narrative
• Direct copy across environmental and wayfinding touchpoints to ensure the event narrative holds together from entrance to exit
• Lead and mentor a team of designers and art directors, providing hands-on creative direction and a consistent bar for craft
• Partner with brand design, copy, producers, and strategists to translate concepts into production-ready creative
• Maintain strict quality control across all design deliverables, catching inconsistencies and detail issues before they reach production
• Travel to events to oversee on-site design execution and setup, making real-time creative and production calls
• Present creative direction and rationale to senior stakeholders, building alignment across cross-functional partners
• Manage multiple concurrent event programs, balancing creative ambition against production timelines and budgets

Job description

Salesforce is seeking a Senior Lead, Art Direction to provide leadership and hands-on craft for our events portfolio. You will set the art direction vision and ensure flawless execution across environmental graphics, signage, stage design, and activations, translating strategy into tangible, on-brand experiences.

You will travel to major events, oversee on-site design execution, mentor designers, and present creative direction to senior stakeholders, maintaining a meticulous focus on brand