Lead Art Director, Events & Experiences

Enboarder; Indianapolis (IN); On-site; USD 120,000 - 160,000; Full time

Job summary

Salesforce seeks a Lead, Art Direction to bring strong craft and hands-on execution to our events portfolio. This role is an individual-contributor-leaning position, capable of taking an art direction vision from concept to install while guiding junior designers on a project basis.

You will translate brand identity into physical space, design footprints, and extend the thinking to interactive experiences that engage attendees.

Qualifications

• 5-8 years of design/art direction experience spanning event design and brand design.
• Experience designing event footprints and user journeys for large-scale activations.
• Exposure to interactive or experiential design—activations, installations, digital/tech-driven experiences.

Responsibilities

• Own art direction for assigned events, ensuring touchpoints reflect a cohesive, on-brand story.
• Design event footprints and map user journeys across a space from arrival to departure.
• Concept and design interactive elements—activations, installations, digital moments—adding engagement layers.
• Translate strategy into tangible, on-brand experiences for physical spaces.
• Provide creative direction and informal mentorship to junior designers.
• Partner with brand design, copy, producers, and strategists to translate concepts into production-ready work.
• Maintain quality control across design deliverables before production.
• Travel to events to oversee on-site design execution and setup.
• Present creative direction and rationale to stakeholders and align cross-functional partners.
• Manage workload across multiple concurrent event programs.

Skills

Adobe Creative Suite

Figma

Art direction

Event design

Brand design

3D/rendering tools

Tools

3D rendering tools

Job description

Salesforce seeks a Lead, Art Direction to bring strong craft and hands-on execution to our events portfolio. This role is an individual-contributor-leaning position, capable of taking an art direction vision from concept to install while guiding junior designers on a project basis.

You will translate brand identity into physical space, design footprints, and extend the thinking to interactive experiences that engage attendees.