Senior Art Director, Events & Experiences — On-site Brand

Salesforce; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Senior Lead, Art Direction to guide creative leadership for our events portfolio. You will set the on-brand art direction, translate strategy into immersive physical spaces, and lead a team to realize ambitious campaigns across major events and trade shows.

You will travel on-site to oversee design execution, maintain quality, and ensure narrative cohesion from entrance to exit, partnering with brand design and strategy teams to deliver memorable experiences.

Qualifications

• 8+ years of design/art direction experience, with a portfolio spanning event design and brand design.
• Demonstrated experience designing event footprints and user journeys for large-scale activations.
• Proven experience leading and mentoring designers or art directors.
• Deep fluency in environmental and spatial design — stage design, signage, wayfinding, large-format production.
• Strong brand design background, with an eye for how identity systems translate into physical space.
• Experience directing copy or working closely with copywriters to shape a cohesive event narrative.
• A track record of translating strategy into experience — turning briefs into tangible, on-brand spaces.
• Meticulous attention to detail and a track record of maintaining quality under tight deadlines.
• Confident presenter, comfortable pitching and aligning senior stakeholders.
• Willingness and ability to travel extensively to oversee on-site event design and setup.
• Expert proficiency in Adobe Creative Suite and Figma; familiarity with 3D/rendering tools is a plus.
• B2B and/or tech experience is a strong plus.

Responsibilities

• Set and own the art direction vision for assigned events, ensuring every touchpoint reflects a cohesive, on-brand story.
• Design event footprints and map user journeys, choreographing how attendees move through and experience a space from arrival to departure.
• Translate strategy into experience — turning a marketing or brand strategy into a tangible, well-paced physical narrative.
• Direct copy across environmental and wayfinding touchpoints to ensure the event narrative holds together from entrance to exit.
• Lead and mentor a team of designers and art directors, providing hands-on creative direction and a consistent bar for craft.
• Partner with brand design, copy, producers, and strategists to translate concepts into production-ready creative.
• Maintain strict quality control across all design deliverables, catching inconsistencies and detail issues before they reach production.
• Travel to events to oversee on-site design execution and setup, making real-time creative and production calls.
• Present creative direction and rationale to senior stakeholders, building alignment across cross-functional partners.
• Manage multiple concurrent event programs, balancing creative ambition against production timelines and budgets.

Skills

Art direction

Brand design

Event design

Team leadership

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Job description

Salesforce is seeking a Senior Lead, Art Direction to guide creative leadership for our events portfolio. You will set the on-brand art direction, translate strategy into immersive physical spaces, and lead a team to realize ambitious campaigns across major events and trade shows.

You will travel on-site to oversee design execution, maintain quality, and ensure narrative cohesion from entrance to exit, partnering with brand design and strategy teams to deliver memorable experiences.