Senior Art Director, Health System

University of California - Los Angeles Health; Los Angeles (CA); On-site; USD 95,000 - 208,000; Full time

Job summary

UCLA Health is seeking a Senior Art Director to shape the brand's creative voice across campaigns and initiatives. You will partner with a Senior Copywriter and collaborate with teams across the enterprise to develop visuals that connect with audiences and drive growth.

You will lead the visual direction across video, digital, experiential, social, and print media, crafting campaigns that strengthen UCLA Health's reputation while supporting patient acquisition and recruitment efforts.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 3+ years as a creative professional with proven brand creative experience.
• 3+ years hands-on creative work across digital, social, TV, print, OOH, and experiential.
• Familiarity with social media trends, editing, and video styles (YouTube, Instagram, TikTok).
• Create eye-catching organic and paid social content across Instagram, Facebook, LinkedIn.
• Proficient in Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign).
• Willing to travel up to 30 miles, some weekends and after hours.

Responsibilities

• Guide the creative direction and visual foundation for campaigns and brand marketing.
• Develop concepts and designs across video, digital, experiential, social, and print media.
• Partner with a Copywriter to bring campaign concepts to life.
• Collaborate with senior leaders across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, and the broader enterprise.
• Apply advertising and art direction expertise to analyze and solve complex creative challenges.
• Use strategic thinking, design sensibilities, and craftsmanship to create impactful marketing campaigns.
• Develop work that supports patient acquisition, staff and student recruitment, UCLA Health's growth.

Skills

Creative direction

Brand development

Video editing

Social media expertise

Project management

Strategic thinking

Education

Bachelor's degree

Tools

Adobe Premiere Pro

Adobe After Effects

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Job description

Description

As the Senior Art Director at UCLA Health, you will help shape the brand's creative voice through marketing campaigns that strengthen its reputation and build awareness. You will partner with a Senior Copywriter and collaborate with teams across the enterprise to develop creative work that connects with audiences and contributes to UCLA Health's growth.

You will:

• Guide the creative direction and visual foundation for campaigns and brand marketing using strategic insights.
• Develop creative concepts and designs across video, digital, experiential, social, and print media.
• Partner with a Copywriter to bring campaign concepts to life.
• Collaborate with senior leaders, executives, and colleagues across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the broader enterprise.
• Apply advertising and art direction expertise to analyze and solve complex creative challenges.
• Use strategic thinking, design sensibilities, and craftsmanship to create impactful marketing campaigns.
• Develop work that supports patient acquisition, staff and student recruitment, development, and UCLA Health's growth.

Salary Range: $95,400-$208,300/annually

Qualifications

We're seeking a creative and talented individual with:

Required

• *A Bachelor's degree and/or equivalent combination of education and experience
• *3 or more years of demonstrated experience as a creative professional, with a proven track record in developing brand creative
• *3 or more years of hands-on creative experience working across diverse media channels, including digital, social, TV, print, OOH, and experiential
• *Familiarity social media trends, editing, and video styles, especially for YouTube, Instagram, and Tiktok
• *Create eye-catching organic and paid content for social media platforms that leads to engagement, including but not limited to Instagram, Facebook, and LinkedIn
• *Proficient with Creative Suite, including but not limited to: Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign, etc.
• *Willing to travel up to 30 miles with availability some weekends and after hours.
• *Ability to manage multiple projects, remain positive and calm under pressure, and approach challenges with a solution-oriented mindset
• *Strong knowledge and understanding of all aspects of marketing, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications

Preferred

• *Ability to capture video and photography on DSLR, GoPro, and iPhone