Senior Applied Analyst - AI Analytics for Publishers

Sony Playstation; San Mateo (CA); On-site; USD 165,900 - 248,900; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts on Sony products

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking a Senior Applied Analyst to drive early-stage exploration, hypothesis development, and rapid analytical prototyping that informs high-impact business decisions across PlayStation's GPDR organization.

This role sits at the intersection of business, analytics, and data science, and is responsible for shaping ambiguous problems into structured analytical approaches during the early phases of the analytics lifecycle.

Qualifications

• Bachelor’s degree in Business, Data Science, Computer Science, or a related field.
• 8+ years of experience in analytics, data science, or a related field.
• Strong analytical and problem-solving skills, with experience working on ambiguous business problems.
• Experience conducting exploratory analysis, hypothesis development, and data-driven storytelling.
• Proficiency in analytical tools such as SQL, Python, R, or similar.
• Demonstrated ability or strong willingness to leverage AI-enabled tools (e.g., generative or agentic AI) to enhance analytical workflows, accelerate insight generation, and improve decision support.
• Experience working with cross-functional stakeholders and translating business needs into analytical work.

Responsibilities

• Exploration & Hypothesis Development
• Lead early-stage exploration of business problems, identifying high-impact opportunities through data analysis and stakeholder engagement.
• Develop clear hypotheses and analytical approaches to guide experimentation and modeling.
• Translate ambiguous business questions into structured problem statements.
• Explore opportunities to improve publisher performance, ecosystem health, partner engagement, and commercial outcomes through data-driven analysis.
• Rapid Prototyping & Analytical Insight
• Conduct rapid analyses and build lightweight prototypes to assess feasibility and potential impact.
• Leverage existing data and frameworks to generate directional insights and inform decision-making.
• Iterate quickly to refine hypotheses and narrow focus areas.
• Develop exploratory analytical frameworks that support publisher performance assessment, content investment decisions, and ecosystem intelligence.
• Stakeholder Collaboration
• Partner with Integrated Analytics Partners, GPDR leadership, Partner Commerce Teams, and cross-functional stakeholders to understand strategic priorities and refine business problems.
• Communicate insights clearly and effectively to both technical and non-technical audiences, both internally and on occasion with the partner directly.
• Gather feedback and incorporate it into ongoing analysis.
• Partnership with Data Science & Cross Functional Teams
• Collaborate with Data Scientists and Product Managers to transition validated opportunities into structured experimentation and modeling.
• Ensure work entering the next phase is well-defined and aligned to business objectives.
• Provide context and analytical groundwork to support downstream teams.
• Process & Repeatability
• Develop repeatable analytical approaches and templates for common problem types.
• Contribute to improving how early-stage analytics work is conducted within and across teams.
• Help establish scalable analytical approaches, reusable frameworks, and AI-enabled workflows that improve how GPDR Analytics supports publisher-facing teams.

Skills

Analytical thinking

Data storytelling

Cross-functional collaboration

Hypothesis development

A/B testing

Forecasting

Education

Bachelor’s degree in Business, Data Science, Computer Science, or a related field

Tools

SQL

Python

R

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking a Senior Applied Analyst to drive early-stage exploration, hypothesis development, and rapid analytical prototyping that informs high-impact business decisions across PlayStation's GPDR organization.

This role sits at the intersection of business, analytics, and data science, and is responsible for shaping ambiguous problems into structured analytical approaches during the early phases of the analytics lifecycle.