Senior Annual Giving Strategist & Campaign Lead

Lafayette College; College Hill (PA); On-site; USD 90,000 - 140,000; Full time

Job summary

Lafayette College invites applications for an Associate Director of Annual Giving who will act as a senior strategic partner to the Executive Director. The role drives Lafayette's Bring the Roar campaign, overseeing multi-channel solicitation and stewardship, while cultivating a frontline fundraising portfolio.

You will help establish data-driven policies for campus partnerships, ensure ROI across initiatives, and collaborate across divisions to align annual giving with institutional priorities.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or Event Management preferred.
• 1–3 years of advancement, alumni relations, volunteer engagement/management and/or annual fund/giving experience preferred.
• Experience in fundraising; soliciting and closing annual fund gifts.
• Strong organizational skills with attention to detail.
• Excellent interpersonal and communication skills.
• Energy and team orientation; ability to take initiative.

Responsibilities

• Campaign & Communications Oversight: design, execute, and evaluate a comprehensive, multi-channel annual communications and solicitation plan across all touchpoints.
• Campaign Management: lead Lafayette’s Bring the Roar campaign as primary strategic project manager.
• Data-Driven Segmentation: leverage analytics to segment audiences, maximize donor acquisition, and drive retention.
• Stewardship Integration: ensure revenue-focused branding across platforms and touchpoints.
• Policy Development: develop internal policies and best practices for annual giving initiatives.
• Partnership Vetting: establish ROI-based criteria for specialized campus fundraising requests.
• Internal Consulting: liaison to campus partners and academic units; collaborate with gift officers.
• Engagement Integration: align solicitations with major engagement milestones.
• Portfolio Management: manage a high-yield portfolio of 100–125 leadership prospects.
• The Dual Ask: qualify, cultivate, solicit, and steward leadership gifts $2,500+.

Skills

Data analysis

CRM proficiency

Communication

Project management

Team collaboration

Event planning

Education

Bachelor’s degree required

Tools

Google Suite

CRM systems

Hustle

ThankView

Social media

Email tools

Job description

Lafayette College invites applications for an Associate Director of Annual Giving who will act as a senior strategic partner to the Executive Director. The role drives Lafayette's Bring the Roar campaign, overseeing multi-channel solicitation and stewardship, while cultivating a frontline fundraising portfolio.

You will help establish data-driven policies for campus partnerships, ensure ROI across initiatives, and collaborate across divisions to align annual giving with institutional priorities.