Senior Analytics Lead - Paid Media & Digital Insights

Spectrum Science; United States; Hybride; USD 75 000 - 95 000; Plein temps

Avantages offerts par ce poste

Remote-friendly work environment

Hybrid offices (DC, NY, Chicago)

Cell phone reimbursement

Flexible time off

Sabbatical program after 7 years

Résumé du poste

Spectrum Science in the United States seeks a Senior Analyst, Analytics to turn campaign and website data into actionable insights for healthcare clients, spanning paid media measurement, digital analytics, and data integration.

You will build dashboards, monitor KPIs, ensure proper tagging (GA4, Adobe Analytics, GTM/Tealium), and collaborate with strategy and development teams in a flexible, remote-friendly, hybrid work environment with offices in DC, New York, and Chicago.

Qualifications

• Bachelor’s Degree from an accredited four-year college or university, or equivalent work experience.
• Degree in Marketing, Data Management, Economics, Statistics, Mathematic, Data Science, or related major preferred.
• 2-4 years of experience in digital analytics, paid media measurement, or marketing analytics (agency experience a plus).
• Familiarity with analytics platforms (Google Analytics 4, Adobe Analytics).
• Exposure to media platforms (Google Ads, Meta, DV360, LinkedIn, etc.).
• Working knowledge of tag management tools (Google Tag Manager, Tealium).
• Proficiency in Excel; experience with data visualization tools (Tableau, Power BI, Looker) a plus.
• Basic SQL or data manipulation experience a plus.
• Experience in healthcare, pharma, or regulated industries a plus but not required.

Responsabilités

• Support the development and maintenance of measurement frameworks for paid media campaigns across channels (search, social, programmatic, display).
• Help define and track KPIs aligned to campaign objectives (awareness, engagement, conversion).
• Monitor campaign performance and flag trends, anomalies, or optimization opportunities to senior team members.
• Contribute to cross-channel performance analysis and help prepare recommendations for internal and client review.
• Support website measurement through tagging, tracking, and data quality checks.
• Work within analytics tools (GA4, Adobe Analytics) and tag management systems (GTM, Tealium).
• Analyze user behavior, conversion funnels, and content engagement to surface insights.
• Collaborate with development and strategy teams to support proper tracking implementation.
• Build and maintain dashboards and recurring reports for internal teams and clients.
• Pull and synthesize data from multiple sources (media platforms, web analytics, third-party vendors).
• Translate data into clear narratives for both technical and non-technical audiences.
• Support data quality checks and flag inconsistencies to ensure reporting accuracy.
• Contribute data-driven input to campaign planning and test-and-learn initiatives (A/B testing, audience segmentation).
• Stay current on industry trends, particularly in digital measurement and privacy-first analytics.
• Build relationships with media and account teams as a reliable, collaborative analytics partner.

Connaissances

Digital Analytics

Paid Media Measurement

SQL

Excel

GA4

Adobe Analytics

Tag Management

Data Visualization

Healthcare analytics

Formation

Bachelor’s Degree

Data-related field preferred

Outils

Google Tag Manager

Tealium

GA4

Adobe Analytics

Tableau

Power BI

Description du poste

Spectrum Science in the United States seeks a Senior Analyst, Analytics to turn campaign and website data into actionable insights for healthcare clients, spanning paid media measurement, digital analytics, and data integration.

You will build dashboards, monitor KPIs, ensure proper tagging (GA4, Adobe Analytics, GTM/Tealium), and collaborate with strategy and development teams in a flexible, remote-friendly, hybrid work environment with offices in DC, New York, and Chicago.