Senior Analytics Engineer, Marketing Sciences

SimplePractice; United States; On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) match

Flexible Time Off

Wellbeing days

Paid holidays

Summer Fridays

Mental health resources

Parental leave

Backup Care

ERGs

Job summary

SimplePractice is seeking a Senior Data Engineer to lead the evolution of our Marketing Sciences data ecosystem and power our growth engine. You will architect scalable data pipelines across marketing platforms, CRM data, and event streams, enabling reliable signals for NBA, pLTV, and demand modeling.

Collaborating with the Growth Analytics team, Data Scientists, and Analysts, you will ensure high-fidelity data, clean experiment logging, and seamless integration with MarTech tools to drive

Qualifications

• Experience building growth analytics data pipelines across marketing platforms, CRM data and event streams.
• Ability to productionize predictive models (pLTV, churn) and move them to production-ready environments.
• Experience with attribution and demand modeling, and standardizing metrics across the organization.

Responsibilities

• Growth Data Pipeline Architecture: Build and maintain scalable systems to ingest data from a wide range of sources, focusing on marketing platforms (Google Ads, Meta), CRM data, and event streams.
• Predictive Model Enablement: Partner with Growth Analytics to move predictive models from research to production-ready data environments.
• Attribution & Demand Modeling: Architect pipelines for Demand Models and LTV:CAC reporting with standardized metrics.
• Experimental Infrastructure: Support design and execution of A/B tests and causal inference with clean logging and cohort assignments.
• MarTech Integration: Collaborate with MarTech to optimize the stack and ensure Source of Truth across Iterable, HubSpot, Gong, Segment, etc.
• Reverse ETL & Activation: Enable Next Best Action by syncing warehouse insights to product and marketing tools for real-time interventions.

Skills

Modern Data Stack

Snowflake

DBT

Python

SQL

Marketing Data

Segment

Agile SCRUM

Collaboration

Tools

Iterable

HubSpot

Gong

Segment

Census

Hightouch

Kafka

AWS Kinesis

Job description

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. In 2026, we were recognized by BuiltIn as a Best Remote Company to Work For, Software Guru's Best Places to Code, Becker Healthcare Telehealth Companies to Know, and we won a MedTech Breakthrough Award for Best Practice Management Solution Provider.

The Role

We are looking for a Senior Data Engineer to lead the evolution of our Marketing Sciences data ecosystem. In this role, you will be the technical architect of the infrastructure that powers our growth engine—from performance marketing attribution to the productionalization of predictive models.

You will bridge the gap between core data engineering and high-impact growth initiatives. While our Data Science team focuses on R&D, you will ensure the high-fidelity customer signals required for Next Best Action (NBA) frameworks, Predictive Lifetime Value (pLTV) models, and Demand Modeling are accurate, scalable, and readily available for the Growth Analytics team.

Responsibilities

• Growth Data Pipeline Architecture: Build and maintain scalable systems to ingest data from a wide range of sources, specifically focusing on marketing platforms (Google Ads, Meta), CRM data, and event streams.
• Predictive Model Enablement: Partner with the Growth Analytics team to move predictive models (like pLTV and Churn risk) from research into production-ready data environments.
• Attribution & Demand Modeling: Architect the technical pipelines for Demand Models and LTV:CAC reporting, ensuring company-wide alignment through standardized metrics.
• Experimental Infrastructure: Support the design and execution of A/B tests and causal inference models by ensuring clean, reliable experiment logging and cohort assignment.
• MarTech Integration: Work closely with the MarTech team to optimize our stack and ensure "Source of Truth" consistency across platforms like Iterable, Hubspot, Gong, Segment and more
• Reverse ETL & Activation: Enable "Next Best Action" use cases by syncing data warehouse insights back into product and marketing tools for real-time customer interventions.

Desired Skills & Experience

• Modern Data Stack: Expert proficiency in Snowflake and DBT for creating modular, testable transformations that support complex growth analytics.
• Programming & Scripting: Proficient in Python and SQL, with an "early adopter" mindset toward leveraging modern coding environments and automation to accelerate output.
• Marketing Data Savvy: Proven experience handling semi-structured API data (JSON) from marketing sources and managing the complete lifecycle from ingestion to consumption.
• Segment: Expertise in designing, implementing, and managing Segment event pipelines.
• Strategic Architecture: Ability to lead a technical vision with a holistic view of how data engineering impacts business-critical metrics like LTV, CAC, and ROAS.
• Collaboration: Experience working in an Agile (SCRUM/Kanban) environment, partnering closely with Analysts, Data Scientists, and Marketing Stakeholders.

Bonus Points

• Experience with Reverse ETL tools (e.g., Census, Hightouch).
• Familiarity with Real-time ETL (Kafka streaming, AWS Kinesis).

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Employee Resource Groups (ERGs)

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Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us at [e-mail].

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Base Compensation Range: $160,000 USD - $200,000 USD