Senior Analyst Web Analytics

TekWissen ®; New York (NY); Remote; USD 80,000 - 100,000; Full time

Job summary

TekWissen is seeking a Senior Analyst in Web Analytics to enhance digital experiences for prospective patients. This role involves analyzing web performance, collaborating with marketing teams, and driving insights to improve strategies. Ideal candidates will have extensive experience in web analytics tools and strong communication skills.

Qualifications

• 3+ years in marketing analytics.
• Experience with Google Analytics and similar tools.
• Strong communication skills.

Responsibilities

• Monitor web performance indicators.
• Conduct analyses and build reports.
• Champion a hybrid analytics model.

Skills

Web Analytics

Google Analytics

Adobe Analytics

Heap

Communication

Data Analysis

Education

High School Diploma

Job description

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This range is provided by TekWissen . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $43.00/hr

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Job Title: Senior Analyst Web Analytics

Location: New York, NY 10017

Duration: 6 Months

Job Type: Contract

Work Type: Remote (Local Preferred)

Schedule: 37.5 hrs. per week, 9a-5p with some flexibility

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide.

Job Description:

Summary:

• Are you looking for your next career challenge? We are excited to be recruiting a Web Analyst for the Marketing & Communication (M&C) team atthe client.
• In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care at the client.
• This role offers a unique opportunity to “lead from the front” - surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.

Responsibilities:

• Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:
• Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
• Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
• Deliver content insights that drive understanding and improvement in how our teams write.
• Assist with ad hoc Web Analytics requests from across Marketing & Communication.
• Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
• Champion a hybrid “Service/Self-Service” analytics model within M&C - educating stakeholders as you collaborate on data projects.

Required Skills & Experience:

• Three (3) or more years’ experience working in a marketing analytics role.
• Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
• A strong, practical understanding of Web Analytics technology.
• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An ability to instill confidence and drive influence through presentations and live collaboration.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
• A grasp of how various Paid, Earned, and Owned marketing channels work.
• An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts.

Required Education:

• High School Diploma.

TekWissen Group is an equal opportunity employer supporting workforce diversity

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Management and Other

• Industries

  Strategic Management Services

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