Senior Analyst, Paid Social (B2B)

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York is seeking a Senior Analyst to manage and optimize paid social campaigns across platforms such as Facebook and Twitter. The role includes QA, reporting, documentation, and billing reconciliation for a fast-paced client portfolio.

The ideal candidate will have 2+ years of hands-on experience with paid social campaigns, strong analytical skills, and Excel proficiency. You will collaborate with a dynamic team to implement AI-driven optimizations and drive measurable

Qualifications

• 2+ years of experience in paid social bid management, campaign development/management/optimization.
• Digital media operations experience preferred.
• Leverage platform-native automation and AI‑driven optimization tools.
• Analyze AI-assisted insights and campaign performance data to identify trends and provide recommendations.
• Strong analytical thinking and mathematical skills; ability to manage data.
• Experience with Facebook and Twitter Ads platforms or 3rd party API technology.
• Experience with PPC and digital display advertising.
• Resourceful, curious, and motivated team player with strong organizational and communication skills.
• Proficiency in Microsoft Excel; advanced data manipulation skills.

Responsibilities

• Execute, manage, and optimize media campaigns across paid social channels for assigned clients.
• Demonstrate diligence, attention to detail, and adherence to agency best practices.
• Maintain and organize campaign materials and documentation.
• Handle daily campaign maintenance and tracking status inquiries.
• Assist in developing client-facing campaign performance reports.
• Contribute to inventory assessment and proposal development for new opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for launches.
• Traffic campaigns into technology platforms.
• Run QA to ensure accurate implementation, pacing, and performance.
• Generate monthly bill/pay and spend reports.
• Participate in knowledge-sharing sessions to learn and apply new strategies.

Skills

Paid social management

Data analysis

Attention to detail

Collaboration

Excel proficiency

Communication skills

Tools

Facebook Ads

Twitter Ads

3rd‑party API

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands‑on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

Responsibilities

• Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers


• Demonstrate diligence, attention to detail, and adherence to agency best practices


• Maintain and organize campaign‑specific materials


• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns


• Assist in the development of client‑facing campaign performance reports


• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities


• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch


• Traffic campaigns into technology platforms


• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance


• Generate and manage monthly bill/pay and spend reporting


• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)


• Digital media operations experience preferred


• Leverage platform-native automation and AI‑driven optimization tools (e.g., audience expansion, bid recommendations, and creative rotation) to support day-to-day campaign management and performance improvements across paid social platforms


• Analyze AI‑assisted insights and campaign performance data to identify trends and optimization opportunities, providing clear, actionable recommendations to senior team members and account leads


• Strong analytical thinking and mathematical skills and an ability to manage data


• Experience with Facebook and Twitter Ads platform or 3rd Party API technology


• Experience with PPC and digital display advertising and traditional media elements


• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting


• Strong organizational and communication skills


• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage


• dental


• vision


• disability


• 401K


• parental and family care leave


• family forming assistance


• tuition reimbursement


• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.