Manager, Paid Search (PPC)

Publicis Groupe; Birmingham (MI); On-site; USD 75,000 - 103,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Groupe seeks a Manager, Paid Search to serve as the day-to-day steward of search media for assigned brands. You will lead search campaign development, activation, and innovation, applying mastery of search to meet client goals.

Collaborate with the Associate Director on strategy while managing the Paid Search Analyst and delivery pipelines. You will guide tactic execution, budget pacing, and optimization, while maintaining strong client and partner relationships and staying current with

Qualifications

• 3+ years of hands-on paid search/PPC experience, ideally in an agency environment.
• Mastery of search platforms.
• Mastery of all relevant tools for reporting, analytics, and competitive analysis.
• Demonstrated expertise in core MS Excel functions.

Responsibilities

• Contribute to account strategy, including budget development, KPIs, and new tactics.
• Lead client relationships with day-to-day contact and partner agencies.
• Direct the Search Analyst on keyword and audience research for new campaigns.
• Oversee trafficking of approved plans into search platforms.
• Manage day-to-day budgets and billing activities, including pacing and bid adjustments.
• Develop and recommend optimization and testing plans.

Skills

Paid search

Excel

Leadership

Communication

Project management

Analytics

Google Ads

Microsoft Ads

Tools

SA360

Kenshoo

Google Ads

Job description

Company description

Manager, Paid Search

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The role of the Manager, Paid Search to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Manager, Paid Search is expected to apply search mastery to deliver against client goals.

The Manager, Paid Search will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Manager, Paid Search is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development.

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery. Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign.
• QA and oversee trafficking of approved plan into search platforms.
• Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments.
• Development and recommendation of optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.
• Utilize AI-powered platform features, such as smart bidding, audience signals, and performance forecasting, to drive efficiency and improve campaign outcomes.
• Stay informed on trends and developments in paid search, AI-enabled media capabilities, automation, and client industries, sharing relevant learnings with the broader team. Train junior team members on effective AI usage within client workflow.
• Maintain strong relationships with platform and vendor partners to stay current on evolving AI capabilities, betas, and best practices.

Qualifications

• 3+ years of hands-on paid search/PPC experience, ideally in an agency environment, including campaign setup, optimization, bid management, and performance analysis.
• Mastery of search platforms.
• Mastery of all relevant tools for reporting, analytics, and competitive analysis.
• Demonstrated expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization).
• Proven leadership ability. Excellent written, verbal, and interpersonal communication skills.
• Presentation skills are a must. Demonstrated critical thinking and problem-solving skills.
• Excellent project management and organization skills.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Collaborative approach/attitude.
• Certifications in search platforms (Google Ads, Microsoft Ads).
• Experience in search platforms preferred – i.e. SA360, Kenshoo.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range

Compensation Range: USD $75,050.00 - USD $102,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.