Manager, Paid Social (Gaming)

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe in New York is seeking a Paid Search Manager to lead client search initiatives, manage a dedicated team, and drive measurable business outcomes. The role blends hands-on optimization with strategic guidance across campaigns and partners.

The position requires a fast, detail-oriented leader who can translate data into actionable insights and collaborate across the agency to exceed client objectives and deliver continued growth.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent.
• 3+ years of biddable media management experience with a focus on Search.
• 1+ years working with search platforms with hands-on experience managing and optimizing buys.
• Experience in applying search to brand-building & direct response initiatives.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Previous leadership/management experience is preferred.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Resourceful, curious, and motivated with ability to work independently and in a team.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Collaborate with direct reports, colleagues, and peers across the organization.
• Adapt quickly to ambiguity and changing conditions.
• Identify client needs using diverse approaches and perspectives.
• Partner with clients to meet and exceed their expectations.
• Analyze causes and effects to propose creative solutions.
• Recommend optimization strategies based on reporting and analysis.
• Plan budgets and projections for testing new search partners or technology.
• Provide recommendations to support new client objectives or campaigns.
• Conduct monthly client billing audits.
• Develop processes for improved workflow within Collective and with agency partners.
• Identify trends in search and client industries.

Skills

Paid search

Campaign management

Data analysis

Leadership

Excel

Education

Bachelor's degree or higher in marketing/advertising/business

Tools

Microsoft Office (Excel)

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives.

This position requires a “hands‑on” manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Collaborate with direct reports, colleagues, and peers across the organization
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
• Drawing on previous experiences, uses a variety of approaches to identify client needs
• Partner with clients to ensure their needs are met and their expectations surpassed
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
• Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
• Budget and performance projections for testing new search partners or technology
• Provide recommendations for using search to support new client objectives or campaigns
• Conduct monthly client billing audits
• Partner with Associate Director to develop processes for improved work flow within Collective and between agency partners and vendors
• Working to master, identify, and communicate trends in search and in client industries

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 3+ years of biddable media management experience with a focus on Search
• 1+ years working with search platforms with hands‑on experience managing and optimizing buys
• Experience in applying search to brand‑building & direct response initiatives
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaboratively team setting

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.