Senior Analyst Marketing Finance

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Authority Brands is seeking a Senior Analyst, Marketing Finance to bridge Finance and Marketing across our portfolio. This role owns end-to-end budgeting, forecasting, and reporting for the National Advertising Funds (NAF) of 14 brands, ensuring funds are tracked, classified, and deployed effectively.

You will partner with brand marketing leaders to evaluate spend, support data-driven decisions, and deliver monthly reporting packages to leadership.

Qualifications

• Bachelor’s degree in Accounting, Finance, Business Administration, or related field.
• 3-5 years of accounting/financial analysis experience.
• Strong analytical skills and ability to provide actionable insights.
• Advanced Excel skills.
• Excellent communication and cross-department collaboration.
• Detail-oriented with strong organizational skills.

Responsibilities

• Own end-to-end budgeting for NAF across 14 brands.
• Update forecasts monthly with revenue-driven inputs and planned spend.
• Prepare monthly budget vs. actual analysis and explain variances.
• Evaluate spend effectiveness and ROI with marketing leadership.
• Oversee classification and integrity of fund P&Ls with Accounting.
• Deliver monthly NAF reporting packages to stakeholders.
• Support month-end close with accruals and reconciliations.
• Act as finance contact for marketing teams and drive process improvements.

Skills

Advanced Excel

Financial analysis

Communication

Attention to detail

Cross-functional

Education

Bachelor's degree

Tools

Excel

Job description

The Senior Analyst, Marketing Finance reports to the Senior Manager, Operational Finance and serves as the primary bridge between Finance and Marketing across Authority Brands' portfolio. This role owns end-to-end budgeting, forecasting, and reporting for the National Advertising Funds (NAF) of 14 brands, ensuring fund dollars are accurately tracked, properly classified, and deployed effectively. Partnering closely with brand marketing leaders, the Senior Analyst provides the financial insight needed to evaluate spend effectiveness and support informed decision-making by marketing and executive leadership.

KEY RESPONSIBILITIES

• Own the end-to-end annual NAF budgeting process for 14 brands, partnering with brand marketing leaders to develop spend plans aligned with projected fund contributions
• Update NAF forecasts monthly, incorporating revenue-driven contribution inputs and planned spend from the marketing team
• Prepare monthly budget vs. actual analysis, identifying and explaining variances and flagging risks or opportunities to fund balances
• Partner with marketing leadership to evaluate the effectiveness and return of NAF spend, supporting data-driven decisions on channel and program allocation
• Oversee expense classification for NAF activity, ensuring accurate coding and integrity of fund P&Ls in partnership with Accounting
• Deliver monthly NAF reporting packages to key stakeholders, including brand marketing teams and executive leadership
• Support month-end close activities related to NAF, including accrual review and reconciliation of fund balances
• Serve as the finance point of contact for marketing teams, responding to ad hoc analysis requests and supporting process improvements across NAF reporting

QUALIFICATIONS

• Bachelor’s degree in Accounting, Finance, Business Administration, or a related field.
• 3-5 years of experience in accounting or financial analysis, preferably within a marketing or advertising environment.
• Strong analytical skills with the ability to interpret complex financial data and provide actionable insights.
• Advanced Excel skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities.