Senior Analyst, Marketing Analytics

Merkle Italia; Northern (KY); Hybrid; USD 78,000 - 93,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick leave

Parental leave

Job summary

Dentsu is seeking a Senior Analyst, Marketing Analytics to transform data into actionable insights that drive client results. You will own audience targeting, build SQL-based data pipelines, and collaborate across teams to inform decision making.

The role emphasizes visualization, storytelling, and effective communication with non-technical stakeholders. Remote-friendly with some hub-office options.

Qualifications

• Advanced SQL proficiency and the ability to query multi-source data.
• Proficient data visualization using Excel, Tableau, or Power BI.
• Experience with GitHub or similar version control platforms.
• Strong cross-functional collaboration and communication skills.
• Bachelor's degree in a quantitative field.

Responsibilities

• Develop and execute a comprehensive audience strategy for growth marketing.
• Identify and evaluate new audience acquisition opportunities across paid and owned channels.
• Establish testing frameworks to assess channel performance and optimize conversions.
• Source and compile data from multiple repositories, ensuring data quality and consistency.
• Write complex SQL queries to manipulate large datasets and manage ETL processes.
• Monitor, maintain, and troubleshoot ETL flows.
• Visualize data to tell a compelling story and share insights with stakeholders.
• Present insights to peers and departmental partners.
• Stay updated on analytics best practices and industry trends.

Skills

SQL

Cross-functional Collaboration

Analytical Thinking

Education

Bachelor's Degree in Quantitative Field

Tools

Excel

Tableau

Power BI

GitHub

Job description

## Senior Analyst, Marketing AnalyticsApply: USA - Remote - California: Full time: Posted Yesterday: R1131188The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.**Job Description:**The Senior Associate, Marketing Analytics will be an important member of the audience targeting team, dedicated to transforming complex data into targeted audiences and actionable insights to drive results. We are looking for a proactive individual with deep experience in data analytics, from data sourcing to visualization and interpretation. You will have a blend of technical expertise and business acumen, ensuring that insights are both data-driven and aligned with our goals.**Responsibilities****Data Management and Analysis:*** Develop and execute a comprehensive audience strategy for growth marketing.* Identify and evaluate new audience acquisition opportunities across paid and owned channels.* Establish testing frameworks to assess channel performance and optimize conversions.* Source and compile data from multiple repositories, ensuring data quality and consistency.* Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.* Monitor, maintain, and troubleshoot existing ETL flows.* Conduct comprehensive and replicable analyses to extract insights from data.* Visualize data to tell a compelling story and make insights clear to any audience.* Present insights internally to peers and departmental partners.* Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices.**Collaboration and Communication:*** Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions.* Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication.* Clearly explain findings and technical insights to non-technical audiences.**Qualifications*** **3+ years** of industry experience in analytics* **Advanced SQL proficiency**—ability to independently query and transform data from complex, multi-source environments.* Familiarity with data visualization tools such as Excel, Tableau, or Power BI.* Experience using GitHub or similar version control platforms.* Proven experience with cross-functional collaboration.* Strong analytical and data interpretation skills.* Ability to effectively visualize and present data to diverse groups.* A team-oriented mindset with a highly collaborative spirit.* Proven ability to manage multiple assignments and projects simultaneously.* Excellent verbal and written communication skills.* **Bachelor's Degree** in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.The annual salary range for this position is $78,000-$93,338. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:• Medical, vision, and dental insurance,• Life insurance, • Short-term and long-term disability insurance,• 401k,• Flexible paid time off, • At least 15 paid holidays per year,• Paid sick and safe leave, and• Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. *At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.*