Senior Analyst, Go-to-Market Strategy

F-Prime Capital; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Company Bonus Pool

New hire equity

Job summary

Vestwell, headquartered in New York City, is a fintech platform enabling a broad savings ecosystem. The Senior Analyst, Go-to-Market Strategy will drive data-driven GTM initiatives in a hybrid NYC setup with offices in Midtown Manhattan and other hubs.

The role spans high-leverage analytics, campaign optimization, and scalable reporting. You will partner with FP&A on commissions and quotas while building dashboards in Salesforce, Sigma BI, and Claude to inform leadership decisions.

Qualifications

• 2 years in a fast-paced GTM or similar role.
• Proven track record delivering high-impact work quickly.
• Strong skills in Excel, Salesforce, and Sigma BI.
• AI fluency with prudent trust decisions.

Responsibilities

• Own regular reporting and analysis for executive leadership on high-impact initiatives.
• Manage sales outreach campaigns, segmentation, copy, automations, and retroactive analyses.
• Perform ROI analysis across teams, platforms, and features to guide priorities.
• Partner with FP&A to manage commission structures, quotas, and workflows.
• Analyze the sales cycle to propose process improvements and efficiency gains.
• Craft automations connecting the end-to-end funnel with GTM alignment.
• Create scalable dashboards in Salesforce, Sigma BI, and Claude.

Skills

Data analysis

ROI analysis

AI fluency

Spreadsheet proficiency

Tools

Salesforce

Sigma BI

Claude

Job description

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.

Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com

Who Are We Looking For?

We are seeking an ambitious and detail-oriented Senior Analyst, Go-to-Market Strategy to play a pivotal role in enhancing our go-to-market strategy. This role is equally execution-oriented and analytical – the ideal candidate will spend many days jumping between high-leverage tactical projects, and some days head-down performing deep analyses to inform strategic decisions. Reporting directly to the VP of Workplace Distribution in close partnership with our GTM manager, you will collaborate across teams to deliver measurable outcomes aligned with our 2026 goals.

In this role, your work will include building and enhancing reporting tools, managing and optimizing sales campaigns, conducting in-depth financial and operational analyses, and identifying opportunities to scale our distribution model effectively. You will also own critical aspects of financial planning, including managing commission and quota-related initiatives.

What Will You Be Doing?

• Own and deliver ongoing regular reporting and analysis for executive leadership, focused on high-impact strategic initiatives.
• Manage sales outreach campaigns – own the population segmentation and implementation of sales copy, automations, and retroactive analyses to make teams more efficient and drive revenue expansion.
• Perform ROI analysis across teams, platforms, tools, products, and features to guide organizational priorities and investments.
• Partner with FP&A to manage commission structures, quotas, and related financial workflows.
• Analyze the sales cycle using data-driven insights to recommend process improvements and efficiency gains.
• Partner with the GTM team to craft automations connecting the end-to-end funnel, ensuring leads move efficiently through each stage and performance can be analyzed to drive continuous improvement.
• Create and maintain scalable dashboards and reporting tools in platforms like Salesforce, Sigma, and Claude
• Draft strategic planning documentation to highlight key analysis including strategic memos, presentation decks, etc.

Requirements

• 2 years of applicable experience in a fast paced dynamic GTM role.
• Demonstrable experience executing at an exceptionally high level. We don’t care whether it was earning many promotions in a prior job or growing a side-hustle while in college – what matters is a demonstrated track record of doing exceptional work, quickly and consistently.
• Experience working with and drawing insights from spreadsheets and data tables. This role will require working in spreadsheets, Salesforce, and Sigma BI. You’ll be taking data from many places and figuring out what it all means.
• Demonstrated AI fluency. You intuitively understand what sorts of things should be trusted to AI, what sorts of things shouldn’t be trusted to AI, and how quickly that line is changing.

This role will be based in our New York City HQ and will be part of Vestwell's hybrid in-office operation.

The expected base salary range for this position is $75K - $90K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

Employee Benefits

We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Interview Process

Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

For your awareness you will only receive correspondence from [e-mail] any other domain not ending in vestwell.com is not our Recruitment team.

Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.