Senior Analyst - Experience & Marketing Insights

American Institute of Certified Public Accountants; Durham (NC); Hybrid; USD 61,000 - 87,000; Full time

Job summary

The Association is seeking a Senior Analyst for Experience & Marketing Insights to support data-driven decision-making. You will analyze business and public data, resolve data quality issues, and develop dashboards and reports for decision-makers.

You will work with Marketing Operations to ensure reliable data sources and promote automation, with 2 days per week in our Durham office under a hybrid schedule.

Qualifications

• Bachelor's degree in a related field.
• 3+ years of experience building dashboards and delivering insights to business teams.
• Experience using Python and Power BI for advanced modeling.
• Experience with SQL.

Responsibilities

• Gather, clean, and analyze data to identify trends and insights.
• Define segmentation models across propositions, programs and audiences.
• Perform regular data audits to ensure a single source of truth.

Skills

Dashboard development

Data analysis

Data visualization

Education

Bachelor's degree in Business, CS, Data Science, Statistics, or related field

Tools

Python

Power BI

SQL

Job description

Job Description - Senior Analyst - Experience & Marketing Insights (26000053)

Job Description

Senior Analyst - Experience & Marketing Insights - ( 26000053 )

Description

About the Role:

You will support data-driven decision-making by analyzing data. This data includes business, public, and open source data. You will resolve data quality and integrity issues. You will create accurate and insightful reports. You will develop dashboards and visualizations to share with our organization. You will support research projects and Marketing Operations and provide insights to our decision-makers. You will report to the Senior Manager - Marketing Intelligence & Insights and use a hybrid work schedule with 2 days a week in our Durham office.

You Will:

• Gather, clean, and analyze data to identify trends, patterns, and produce applicable insights.
• Define Segmentation models across our propositions, programs and audiences.
• Perform regular data audits to ensure confidence in a single source of truth.
• Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalization's.
• Help identify status or membership type changes for members or students.
• Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
• Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
• Use data visualization to present complex data.
• Deliver new ways of applying technology and automation in reporting.
• Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.

Qualifications

You Have:

• Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
• 3+ years of experience building dashboards and delivery insights to business teams
• Experience using Python and Power BI for advanced modeling
• Experience with SQL

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The Annual Salary Range for this role is: $61,000 - $87,000

Please note, this is a standard range and exact compensation may vary based on experience and location.

While this role can work remotely in the US, please note that we are unable to employ individuals in the state of California.