Senior Analyst, Commercial Analytics (Digital Commerce)

Whoop, Inc.; Boston, Northern (MA, KY); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Equity package

Job summary

WHOOP is seeking a Senior Analyst to join the Commercial Analytics team in Boston, MA, leading analysis across direct-to-consumer and marketplace channels. You will translate data into insights that inform pricing, promotions, merchandising, and product strategy, partnering with Marketing Analytics to connect acquisition and traffic trends to outcomes.

The role focuses on understanding bookings, conversion, and margin, building scalable reporting, and delivering actionable recommendations for

Qualifications

• 4+ years of analytics or BI experience, preferably in e-commerce.
• Strong SQL skills with large-scale data.
• Proven ability to build reporting and analytical tools.
• Ability to synthesize data into clear recommendations.
• Experience with digital commerce analytics and funnel/conversion.
• Familiarity with experimentation and incrementality measurement; clickstream data is a plus.
• Interest in leveraging AI tools in day-to-day tasks.

Responsibilities

• Own analysis across direct-to-consumer and marketplace channels to drive bookings, conversion, and margin.
• Analyze pricing, promotions, and pull-forward to inform strategy.
• Examine funnel, AOV, and product mix to identify growth opportunities.
• Build scalable reporting tools for Digital Commerce leadership.
• Collaborate with Marketing Analytics to connect acquisition and traffic to outcomes.
• Support planning and forecasting with channel-level drivers.

Skills

SQL

Analytics

Business acumen

AI tools

Experimentation

Sigma

Tools

Sigma

Job description

At WHOOP, we're on a mission to unlock and inspire performance for life.

WHOOP is hiring a Senior Analyst to join the Commercial Analytics team and serve as a key analytics partner to our Digital Commerce business. In this role, you will own analysis and reporting across our direct-to-consumer and marketplace channels, translating data into insights that inform pricing, promotions, merchandising, and product strategy. You will help us understand what drives bookings, conversion, and margin across our digital storefronts and partner closely with Marketing Analytics to connect acquisition and traffic trends to downstream commercial performance.

RESPONSIBILITIES:

• Serve as a key analytics partner to the Digital Commerce team, analyzing performance across direct-to-consumer and marketplace channels to identify opportunities that drive bookings, conversion, and margin growth.

• Own analysis of digital pricing and promotions, including incrementality, cannibalization, discount depth, and pull-forward, to inform promotional strategy and investment decisions.

• Analyze funnel and conversion performance, merchandising, product mix, attach rate, and average order value to understand the drivers of digital commerce performance and identify opportunities for growth.

• Own marketplace performance analysis, evaluating channel economics, assortment, pricing, and customer behavior across marketplaces and our direct-to-consumer business.

• Build scalable reporting and analytical tools that give Digital Commerce leadership visibility into channel performance, partnering with Analytics Engineering to ensure data is accurate, consistent, and trusted.

• Support commercial planning and forecasting by developing Digital Commerce inputs and channel-level drivers, and partner with Marketing Analytics to connect acquisition and traffic trends to downstream commercial outcomes.

QUALIFICATIONS:

• 4+ years of experience in analytics, business intelligence, or a related discipline, ideally within e-commerce, direct-to-consumer, marketplace, subscription, or consumer products businesses.

• Strong SQL skills and experience working with large-scale transactional and behavioral data, with the ability to independently move from a business question to analysis, insight, and recommendation.

• Demonstrated experience building reporting and analytical tools that enable stakeholders to understand performance and make informed business decisions.

• Strong business acumen and experience partnering with e-commerce, commercial, merchandising, or other business stakeholders, with the ability to synthesize complex data into clear recommendations and actions.

• Experience with digital commerce analytics, including funnel and conversion analysis, pricing and promotional measurement, merchandising, product mix, or marketplace performance.

• Familiarity with experimentation and incrementality measurement, digital analytics or clickstream data, and business intelligence tools such as Sigma is a plus.

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $120,000 - $155,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.