Senior Analyst, Analytics

Zenith USA; New York (NY); On-site; USD 76,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to join their dynamic Analytics team. In this pivotal role, you will leverage your data-driven approach to optimize marketing campaigns, ensuring alignment with real-world business goals. Collaborating closely with Business Planning and Activation teams, you will extract insights from diverse data sources and present them to clients in engaging formats. This role not only involves analytical tasks but also mentoring junior analysts, making it perfect for someone passionate about media analytics and eager to foster growth within the team. Join a forward-thinking company that values diversity and fosters an inclusive environment, where your contributions will significantly impact leading brands.

Benefits

Medical coverage

Dental insurance

Vision insurance

Disability insurance

401K

Parental leave

Tuition reimbursement

Flexible time off

Qualifications

• Minimum 1 year of relevant experience in media analytics.
• Strong project management and communication skills are essential.

Responsibilities

• Pull and arrange data to provide business-improving insights.
• Mentor Analysts in best practices for data handling and communication.

Skills

Data Analysis

Project Management

Communication

Problem Solving

Media Analytics

Education

Bachelor’s Degree in a related field

Tools

Microsoft Office (PPT, Excel, Word)

Google Analytics

DoubleClick

Omniture

Webtrends

Job description

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Senior Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But a successful Senior Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and shares it in a positive way, gear up for a challenge, and always crave to learn more and improve. We are looking for prior experience in media analytics, especially digital media, but isn’t necessarily a requirement. At least 2-3 years of prior professional experience is highly desired.

Responsibilities

What does a Senior Analyst do day-to-day?

The Analysts form the foundation of the Analytics team, pulling and arranging data from a multitude of sources to feed business-improving insights and putting it all together into presentations that bring the story home to our clients.

Like Analysts, Senior Analysts pull and arrange data, but also play a pivotal role in mentoring Analysts. As more experienced analysts and project managers, Senior Analysts also mentor Analysts in best practices for working with data, communicating with internal teams, and designing basic data strategies on the campaign level. Senior Analysts work closely with a Manager to help execute the broader vision for the account.

Qualifications

• Minimum 1 year of relevant experience
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
• Ability to derive insight from observation which aligns with campaign objectives
• Ability to communicate complex ideas to internal clients
• Demonstrated strong project management skills
• Bachelor’s Degree in a related field

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $76,200 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/2/2025.

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