Senior Analyst, Advertising Operations - Orange Apron Media

The Home Depot; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Home Depot, Inc. is seeking a Sr. Analyst, Retail Media to develop quantitative models, analyze marketing strategies, and own internal reporting.

This role supports the internal advertising business and external suppliers, driving product efficiency and growth initiatives to shape the future of the digital advertising program across North America. You will work on cross-functional teams, deliver concise reports and presentations, and translate business questions into analytical models using

Qualifications

• Bachelor's degree in marketing, economics, computer science or statistics.
• 3+ years of related work experience in analytics or advertising.
• Experience with retail websites, ecommerce analytics, and marketing analytics.
• Strong Excel and PowerPoint skills.

Responsibilities

• Prepare clear reports and presentations to support business decisions.
• Identify growth opportunities and improve operations through analyses.
• Collaborate with site testing teams to enhance customer experience.
• Drive reporting and analytics of marketing campaigns using multiple data sources.
• Analyze transaction data to identify triggers for future value customers.

Skills

Analytical thinking

Communication skills

Ecommerce analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Economics/CS/Statistics

Tools

Excel

PowerPoint

Job description

Position Purpose:

With more than 2,200 stores across North America and a Top 5 U.S. e-commerce business, The Home Depot is the driving force of interconnected retail. We are focused on creating the best customer experiences possible, and we need great people to make that happen. The Sr. Analyst, Retail Media will support our internal advertising business. This position will develop quantitative models and conduct analysis to understand marketing strategies and objectives. This position will own reporting and analytics to internal teams and external suppliers. This position will drive product efficiency to improve customer experience, identify new growth initiatives and drive sales that will help shape the future of this business. This is a unique opportunity to join a small, high-visibility team that is reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities:

• 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
• 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
• 10% Partnership - Partner with site testing team to define and determine most effective customer experience
• 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
• 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns

Direct Manager/Direct Reports:

• This position reports to the Manager, Sr Manager Retail Media
• This position has 0 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
• Excellent written and verbal communication skills
• Bachelor's degree in field related to marketing, economics, computer science or statistics
• Marketing analytics and/or media, focused on ecommerce and retail
• Previous experience with retail websites, ecommerce and analytics
• Product management experience is highly desirable
• Advanced Excel
• Ability to manage multiple projects at the same time
• Strong understanding of retail media cross and up-sell opportunities and analytical insights that help drive best online practices
• Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques
• Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight time lines
• Strong business planning and problem-solving skills
• Must be adept in Excel and Power Point
• Skilled in translating business questions / problems into analytical models
• Influential; practiced in negotiating with others in ways that result in win-win outcomes
• Preferred Education Requirements: Bachelor's degree
• Preferred Work Experience: 3 + years of previous related work experience

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results