Associate Media Manager

Home Depot; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

The Home Depot seeks an Associate Media Manager to support omni-channel campaign planning, execute addressable channel components, and optimize campaign performance. The role emphasizes managing activations, reporting, and cross-functional collaboration within a retail marketing context.

Responsibilities include implementing bidding and targeting, supporting agency and partner integration, and mentoring peers in the channel organization.

Qualifications

• Requires 3+ years managing large omni-channel digital programs and budgets at an agency or large retailer.
• Experience with retail websites and basic analytics is preferred.
• Strong presentation and writing skills required.

Responsibilities

• Campaign Management: implement and optimize addressable channel campaigns, including bidding and targeting.
• Channel Management: support omni-channel planning, activation, and reporting across programs and campaigns.
• Organizational Alignment: communicate with stakeholders and mentor within channel teams.

Skills

Presentation & writing skills

Digital marketing analytics

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports

This position typically reports to Manager or Media/Sr. Manager of Media. This position has 0 Direct Reports

Travel Requirements

No travel required.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

3

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict