Senior Analyst, Advanced Analytics

Horizon Media Inc.; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plans

Unlimited paid time off

Life and disability insurance

Fertility assistance programs

Wellness resources

Job summary

Horizon Media offers a dynamic Senior Analyst, Advanced Analytics role based in New York City, focusing on modeling media spend and optimization. You will build MMM, MTA, and other advanced analyses to guide client investments and improve efficiency, while cultivating partnerships with clients and internal teams.

The ideal candidate has 1-2+ years in analytics, strong programming (Python/R), SQL, and data visualization skills, plus the ability to communicate insights clearly and drive impact

Qualifications

• Bachelor’s degree required plus 1-2 years of industry experience.
• Master’s degree preferred.
• Experience with MMM or MTA is highly desirable.
• Proficiency in SQL, Python, and data visualization tools.
• Strong communication and collaboration skills.

Responsibilities

• Build and maintain advanced analytic models for media planning.
• Collaborate with clients and internal teams to translate data insights.
• Advance Horizon's analytics capabilities with automation.
• Present findings and strategic recommendations to stakeholders.

Skills

MMM modeling

MTA modeling

Statistical modeling

SQL

Python

R

Data visualization

Excel

Communication

Team collaboration

Education

Bachelor’s degree

Master’s degree preferred

Tools

Tableau

Power BI

Job description

Job DescriptionWho We AreHorizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.Job SummaryThe main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and other advanced analytic techniques to help guide our clients’ media spending plans and make their investments more efficient. Advanced analytic techniques may include, but are not limited to, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimizations. In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties, which includes the clients, internal stakeholders, 3rd-party vendors, external clients and operational areas within Horizon.We are looking for someone who is intellectually curious, with the drive and experience to identify, frame and solve business problems. They must be a critical thinker who can provide creative strategic solutions and who can follow-through with flawless execution. Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic innovations.The ideal candidate will be a clear and persuasive communicator who thrives in a highly collaborative team environment and has the ability to guide solutions for ever-evolving real-time problem sets. Above all, the Senior Analyst in Advanced Analytics must be highly driven with an exceptional work ethic, determination to overcome complex challenges, and must have a desire to have huge impact on the business.What You’ll Do70% – Execution, Development, and Enhancement of analytic capabilities:Build statistical models and analyses in order to provide insights into media planning and buying for our clients.Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.Use automation and technology to increase efficiency and to provide the infrastructure to scale.30% – Cultivating and maintaining effective working relationships – internally and externally:Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.Extensive brand team and client interaction and day-to-day management.Who You AreAbility to generate clear, concise and comprehensive analyses that tell the story behind the dataAn analytical mindset with the ability to communicate findings to othersExcellent problem solving skills and determination to work an issue through to its satisfying conclusion is a mustDetail oriented with a commitment to follow throughAn independent worker with strong time management and organization skillsA strong team player, willing to roll up your sleeves and collaborate with othersA problem solver with the ability to develop creative solutionsExperience in fast-paced environment, possessing the ability to work on multiple projects simultaneouslyPreferred Skills & ExperienceBachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferredExposure to large data sets (“big data”) and analysis thereof requiredExperience in the Advanced Analytics realm; media or marketing field strongly preferredAdvanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferredStrong data manipulation/visualization skills (Excel, SQL) required; Tableau/Power BI strongly preferredSpecific marketing response modeling expertise such as MMM or MTA strongly preferredHands on programming/scripting experience (R, Python) preferredStrong verbal communication skills, extremely well-organizedCertificates, Licenses and RegistrationsN/APhysical Activity and Work EnvironmentN/AThe statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$100,000.00 - $120,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.