Senior Analyst, Activation (Amazon Ads) New Baltimore, MD

Kepler Group; Baltimore (MD); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Unlimited PTO

401k Contributions

Wellness Stipend

Annual Tuition Stipend

Parental Leave

Work From Anywhere 4 weeks

Job summary

Kepler Group is seeking a Sr. Analyst on the Activation team to design, launch, and optimize retail media campaigns across Amazon and other retailers. You will leverage data-driven insights and creative thinking to drive client value and operational efficiency.

You will manage strategy and execution across Amazon Sponsored Ads and DSP, collaborate with analytics, and contribute to innovative testing and optimization across platforms.

Qualifications

• 1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP.
• Experience with Walmart Connect and/or Target Roundel is a plus but not required.
• Strong analytical and data-driven decision making.

Responsibilities

• Manage campaign strategy and execution across Amazon Sponsored Ads and Amazon DSP, with exposure to other retailers.
• Utilize and activate in Pacvue or Skai for campaigns across supported retailers
• Contribute to campaign design, testing frameworks, and innovation opportunities
• Collaborate with the Media Analytics team to support reporting and deep-dive analyses
• Partner with the broader Client Solutions team to translate client goals into platform strategies
• Codify and share best practices and optimization frameworks across teams

Skills

Retail media

Amazon Sponsored Ads

Amazon DSP

Walmart Connect

Target Roundel

Analytics

MS Excel

Communication skills

Tools

Pacvue

Skai

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We'retransparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Senior Analyst on our Activation team, you will leverage data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, among other emerging retail platforms. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

What You Will Do:

• Manage campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, with exposure to Walmart Connect, and Target Roundel
• Utilize and activate in Criteo for campaigns across supported retailers
• Contribute to campaign design, testing frameworks, and innovation opportunities
• Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
• Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
• Codify and share best practices, retail media POVs, and optimization frameworks across teams

Desired Skills and Experience:

• 1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP; experience with Walmart Connect and/or Target Roundel is preferred but not required
• Experience managing large product catalogs (ASIN or item-level management)
• Familiarity with Pacvue, Skai, or similar tools is a plus
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Proven ability to think creatively about challenging analytic problems
• Dynamic communication & presentation skillsAbility to self-manage, juggle multiple priorities, and pay strong attention to details
• Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

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