Senior Analyst

MRM McCann; Birmingham (MI); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

In-office 3 days/week

Job summary

Omnicom Precision Marketing, a leading agency, seeks a Senior Analyst - Performance & Analytics to drive data-informed decisions and optimize client outcomes. You will lead analyses and collaborate across teams to deliver actionable insights across digital channels.

The role emphasizes data quality, strategic recommendations, and cross-functional communication with senior stakeholders. In-office collaboration is required, with a focus on performance-driven optimization.

Qualifications

• Proficient in Adobe Analytics for end-to-end digital performance measurement.
• Experience in CRM Analytics (Email).
• Experience across web analytics, paid media, search, and social performance.

Responsibilities

• Serve as analytics SME to drive data-informed decision-making for clients.
• Guide analytical strategy with knowledge of industry landscape and key drivers.
• Partner with internal stakeholders to uncover analytics opportunities for business initiatives.
• Translate data into clear insights and strategic recommendations across channels.
• Lead process optimization and QA initiatives to elevate client experience.
• Troubleshoot data integrity issues and provide timely resolutions.
• Drive analyses using Adobe Analytics and other tools across multi-channel ecosystems.
• Collaborate with Optimization Team on testing and personalization opportunities.

Skills

Adobe Analytics

CRM Analytics

Web analytics

Executive communication

Multi-client management

MS Office

Education

Bachelor's degree in Digital Marketing

Tools

Adobe Analytics

CRM Analytics

Power BI

Job description

Agency

Omnicom Precision Marketing

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

MRM is part of theOmnicomPrecision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first‑party data capabilities with creative excellence and performance capabilities, enablingOmnicom to deliver intelligent activation across the full funnel with data‑driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

The role of Senior Analyst - Performance & Analytics involves many different responsibilities. The ideal candidate must be able to proactively communicate ideas and opportunities, as well as conduct in depth analysis to support recommendations and insights. They are also responsible for executing data quality assurance based on rigorous protocols and have strong project management skills. This role includes the ability to independently troubleshoot and address quality control issues, generate reports and analysis from data, and merge and generate data sets for analysis. This role is strategic with a strong emphasis on optimization. Strong communication skills are critical.

Responsibilities

• Serve as an analytics SME, cultivating and maintaining strategic client relationships to drive data-informed decision‑making
• Demonstrate deep knowledge of the client's industry landscape, competitive positioning, and key business drivers to proactively guide analytical strategy
• Partner cross‑functionally with internal stakeholders to uncover opportunities for analytics to inform and accelerate business initiatives
• Translate complex data into clear, actionable insights and strategic recommendations, effectively bridging the gap between analytics and business objectives
• Lead and advocate for process optimization and quality assurance initiatives to continuously elevate the client experience
• Anticipate and troubleshoot analytical or data integrity issues, providing timely escalation and resolution strategies as needed
• Drive sophisticated analyses using Adobe Analytics and other tools, delivering impactful insights across multi‑channel digital ecosystems
• Collaborate with the Optimization Team to identify strategic testing and personalization opportunities that enhance customer experience and performance outcomes

Required Skills

• Proficient in advanced web analytics platforms, with a strong emphasis on Adobe Analytics for end‑to‑end digital performance measurement
• Experience in CRM Analytics (Email)
• Comprehensive experience across the digital ecosystem, including web analytics, paid media, search, and social performance measurement
• Strong executive communication skills, capable of presenting complex data‑driven narratives to senior stakeholders, clients, and cross‑functional teams
• Pride in work product with high accountability, initiative, and thought leadership
• Must be able to handle multiple clients and projects simultaneously
• MS Office (Word, Excel, PowerPoint, Power BI) experience required
• Bachelor's degree in Digital Marketing, Data Science, or Marketing preferred
• Self‑starter with 2‑5 years of analytic experience in an Agency or Marketing environment a plus
• Highly self‑motivated and dependable, with a demonstrated ability to thrive both independently and in collaborative team settings.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice

https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.