Senior AI Product Content Designer

Perplexity; San Francisco (CA); On-site; USD 100,000 - 170,000; Full time

Job summary

Perplexity is looking for a Content Designer to shape the words across our family of Perplexity apps. You’ll design the language users see and hear from onboarding to agent explanations, ensuring clarity and trust.

You’ll collaborate with designers, engineers, PMs, research, brand, and marketing to keep the voice consistent across platforms. You’ll work on in-product language, feature naming, and AI content quality, building and maintaining voice guidelines within our design system, while using

Qualifications

• 5+ years of experience in content design, UX writing, or product design shipping software at scale.
• Portfolio showing how language shaped product decisions with clear before/after examples and your role in each.
• Strong UX fundamentals including interaction design, information architecture, usability, and accessibility.
• Exceptional writing and editing skills across UI copy and naming.
• Strong AI fluency with prompts, working with LLMs, and evaluating AI-generated content.
• Experience building content frameworks, style guides, or terminology that scale across teams.
• Clear communication to designers, engineers, and leaders; shipping great software is paramount.

Responsibilities

• Design and write in-product language across web, mobile, desktop, and voice including UI copy, flows, onboarding, notifications, empty states, errors, and in-product education.
• Partner with product designers from project start to shape flows and information architecture as well as the words within them.
• Name features and products and own terminology, navigation labels, and taxonomies for scalable clarity.
• Make complex AI and agent behavior understandable: what the product does, why, limits, and when input is needed.
• Shape AI-generated content reads by refining prompts and system instructions; help define voice and response style for models in product.
• Define content quality standards and help build evaluation criteria, datasets, and reviewer guidance for AI content.
• Build and maintain voice and tone guidelines, content patterns, and guidance in our design system so every team can write well.
• Use research, data, and experiments to test language and improve comprehension, activation, and task completion.
• Partner with brand and marketing so product language and external voice feel like one company.
• Work with internationalization partners so the product reads well in every language we support.
• Review copy in code and ship small language changes directly when it's the fastest path.

Skills

Content design

UX writing

AI fluency

Systems thinking

Voice guidelines

Research & data

Tools

Git

Code review

Design systems

Figma

Job description

Perplexity is looking for a Content Designer to shape the words across our family of Perplexity apps. You’ll design the language users see and hear from onboarding to agent explanations, ensuring clarity and trust.

You’ll collaborate with designers, engineers, PMs, research, brand, and marketing to keep the voice consistent across platforms. You’ll work on in-product language, feature naming, and AI content quality, building and maintaining voice guidelines within our design system, while using