Content Designer for AI-Powered UX

Content Creators; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Perplexity is seeking a Content Designer to shape the words across our family of apps—from onboarding to agent explanations. You will design the language users see and hear, and you will build a system that keeps thousands of lines consistent as we scale.

You’ll sit on the Design Systems team, collaborate with product designers, engineers, PMs, research, brand, and marketing, and leverage AI-powered tools to ensure clarity, usable flows, and a trustworthy user experience.

Qualifications

• 5+ years of experience in content design, UX writing, or product design.
• An excellent portfolio that shows how your language shaped product decisions, with clear before and after examples and your role in each.
• Strong UX fundamentals, including interaction design, information architecture, usability, and accessibility.
• Exceptional writing and editing skills, with range from precise interface copy to clear explanations and confident naming.
• Strong AI fluency, including hands-on experience writing prompts, working with LLMs, and judging the quality of AI-generated content.

Responsibilities

• Design and write in-product language across web, mobile, desktop, and voice, including UI copy, flows, onboarding, notifications, empty states, errors, and in-product education.
• Partner with product designers from the start of a project, shaping flows, structure, and information architecture as well as the words in them.
• Name features and products, and own terminology, navigation labels, and taxonomies so the product stays easy to understand as it grows.
• Make complex AI and agent behavior understandable, including what the product is doing, why, what it can't do, and when it needs a person's input.
• Shape how AI-generated content reads by writing and refining prompts and system instructions, and help define voice and response style for our models in product.
• Define content quality standards and help build evaluation criteria, datasets, and reviewer guidance for AI-generated content.
• Build and maintain voice and tone guidelines, content patterns, and content guidance in our design system so every team can write well.
• Use research, data, and experiments to test language and improve comprehension, activation, and task completion.
• Partner with brand and marketing so product language and our external voice feel like one company.
• Work with internationalization partners so the product reads well in every language we support.
• Review copy in code and ship small language changes directly when it's the fastest path.

Skills

Content design

UX writing

Product design

AI tooling

Clarity and readability

Tools

AI tooling

Job description

Perplexity is seeking a Content Designer to shape the words across our family of apps—from onboarding to agent explanations. You will design the language users see and hear, and you will build a system that keeps thousands of lines consistent as we scale.

You’ll sit on the Design Systems team, collaborate with product designers, engineers, PMs, research, brand, and marketing, and leverage AI-powered tools to ensure clarity, usable flows, and a trustworthy user experience.