Senior AI Content Designer — UX Copy & Systems

Wwshemi; San Francisco, New York (CA, NY); On-site; USD 240,000 - 300,000; Full time

Job summary

Perplexity is seeking a Content Designer to shape the words across our product family. You will design language for onboarding, agent explanations, and product interactions, ensuring clarity and trust.

You’ll work with Design Systems, AI tooling, and cross-functional teams to maintain consistency at scale. You’ll translate complex AI behavior into accessible experiences, define voice and tone, and contribute to patterns, guidelines, and internationalization efforts across web, mobile, and voice

Qualifications

• 5+ years of experience in content design, UX writing, or product design, shipping software at scale.
• An excellent portfolio showing how language shaped product decisions.
• Strong UX fundamentals, including interaction design, IA, usability, and accessibility.
• Good product sensibility and judgment about what to build, cut, and prioritize.
• Exceptional writing and editing skills across interface copy and explanations.
• Strong AI fluency with prompts, LLMs, and evaluating AI-generated content.
• Experience building content frameworks, style guides, or scalable terminology.
• Clear communicator able to explain decisions and tradeoffs to teams and leaders.
• You care about shipping great software above all else.

Responsibilities

• Design and write in-product language across web, mobile, desktop, and voice, including UI copy, flows, onboarding, notifications, empty states, errors, and in-product education.
• Partner with product designers from the start of projects to shape flows, structure, and information architecture as well as the words inside them.
• Name features and products, own terminology, navigation labels, and taxonomies to keep the product understandable as it grows.
• Make complex AI and agent behavior understandable, including what the product is doing, why, and when human input is needed.
• Shape how AI-generated content reads by refining prompts and system instructions; define voice and response style for models in product.
• Define content quality standards and help build evaluation criteria, datasets, and reviewer guidance for AI-generated content.
• Build and maintain voice and tone guidelines, content patterns, and content guidance in the design system.
• Use research, data, and experiments to test language and improve comprehension, activation, and task completion.
• Partner with brand and marketing so product language aligns with external voice.
• Collaborate with internationalization to ensure the product reads well in all supported languages.
• Review copy in code and ship small language changes directly when fastest.

Skills

5+ years experience

Portfolio

UX fundamentals

Product sense

Writing and editing

AI fluency

Systems thinking

Clear communication

Shipping great software

Job description

Perplexity is seeking a Content Designer to shape the words across our product family. You will design language for onboarding, agent explanations, and product interactions, ensuring clarity and trust.

You’ll work with Design Systems, AI tooling, and cross-functional teams to maintain consistency at scale. You’ll translate complex AI behavior into accessible experiences, define voice and tone, and contribute to patterns, guidelines, and internationalization efforts across web, mobile, and voice