Senior AI-Driven Event Content Marketing Manager

Snowflake; Menlo Park (CA); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

FSA/HSA

Paid holidays

Paid time off

Parental leave

Employee assistance program

Job summary

Snowflake is seeking an Sr. Product Marketing Manager - AI Data Cloud to own the content production pipeline for flagship events and downstream programs.

You will coordinate with product marketing, events, field marketing, and agencies to move sessions, speakers, and assets from concept to delivery. You will manage schedules, ethics, and asset approvals while leveraging AI to scale content repurposing across audiences.

Qualifications

• 2-5+ years of experience in event operations, content operations, or marketing program execution in a B2B environment.
• Proven ability to manage multiple concurrent workstreams and stakeholders under tight deadlines.
• Experience with automating workflows with AI, project management tools, and content or event management platforms.
• Strong written and verbal communication skills with a customer service orientation and solution-focused approach.
• Execution excellence with great attention to detail and clear communication.
• Experience in-house at a large, highly visible technology company or event marketing agency.
• Familiarity with Speaker Resource Center tooling, event CMS platforms (RainFocus, Cvent), or similar systems.
• Proven success in executing multiple events and programs simultaneously using internal and external resources.
• Motivated self-starter with a bias for action in fast-moving environments.
• Data-driven approach to evaluating event effectiveness and improvements.
• AI-driven mindset when implementing workflows and processes.

Responsibilities

• Manage the end-to-end content production pipeline for strategic events - leveraging automation and AI-powered tools to track sessions, speakers, and assets from submission through delivery and post-event distribution.
• Act as the primary point of contact for internal and external speakers - managing submission deadlines, review cycles, rehearsal coordination, and asset approvals across concurrent programs.
• Ensure speaker portals, event content catalogs, and website content is accurate and current across all platforms.
• Coordinate cross-functional content reviews with internal stakeholders (Product Marketing, Legal, Corporate Marketing) and external agencies to ensure all assets are approved and show-ready.
• Lead the packaging and distribution of event content into reusable formats for account-level activations, webinars, and digital follow-ons - using AI to scale and personalize content repurposing across audiences and channels.
• Partner with agency and AV production teams to ensure content assets meet technical specifications and brand requirements.

Skills

Event operations

Content operations

Marketing execution

AI automation

Project management

Communication

Stakeholder mgmt

Big tech experience

Event CMS

Data-driven

AI mindset

Self-starter

Tools

RainFocus

Cvent

Job description

Snowflake is seeking an Sr. Product Marketing Manager - AI Data Cloud to own the content production pipeline for flagship events and downstream programs.

You will coordinate with product marketing, events, field marketing, and agencies to move sessions, speakers, and assets from concept to delivery. You will manage schedules, ethics, and asset approvals while leveraging AI to scale content repurposing across audiences.