Senior Aftersales eCommerce Marketing Strategist (Hybrid)

Nissan Motor Corporation; Franklin (TN); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Nissan in Franklin, TN seeks a Senior Planner Aftersales eCommerce Program Marketing to own strategy, planning, and optimization of Aftersales Parts & Accessories eCommerce marketing initiatives and digital customer engagement programs.

Responsibilities include managing cross-functional campaigns, vendor relationships, and the annual marketing calendar, with a focus on increasing traffic, conversion, and ROI while reporting to senior leadership.

Qualifications

• Bachelor's degree in related discipline (Business or Marketing preferred)
• 6+ years of eCommerce & CRM experience with SEO/SEM and analytics
• Experience managing third-party agencies and vendors; cross-functional collaboration

Responsibilities

• Manage cross-functional relationships for marketing campaigns and eCommerce/mobile web updates with multiple stakeholders.
• Oversee vendor/agency relationships to maximize campaign planning, creative reviews and program performance.
• Create and manage full-year eCommerce marketing plan to drive site traffic, cart conversion and revenue.
• Lead data-driven optimization including A/B testing and analytics to improve performance and ROI.
• Provide executive-level reporting and presentations on program performance, opportunities and risks.

Skills

CRM

SEO

SEM

PPC

Analytics

Vendor management

Education

Bachelor's degree

Tools

Excel

PowerPoint

JIRA

GA4

Basecamp

Snowflake

Job description

Nissan in Franklin, TN seeks a Senior Planner Aftersales eCommerce Program Marketing to own strategy, planning, and optimization of Aftersales Parts & Accessories eCommerce marketing initiatives and digital customer engagement programs.

Responsibilities include managing cross-functional campaigns, vendor relationships, and the annual marketing calendar, with a focus on increasing traffic, conversion, and ROI while reporting to senior leadership.