Senior Advertising Strategy Lead

The Athletic; United States; On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Company‑matching 401(k)

Paid vacation

Paid parental leave

Tuition reimbursement

Professional development programs

Job summary

The Athletic is seeking a contract Senior Strategist to lead RFP responses and proactive proposals. You will partner with Sales, Planning, Program Management, Account Management, Editorial and Creative to develop cross‑platform advertising programs.

A passion for big ideas, media, and strong proposal skills are required for maternity leave coverage. This role emphasizes collaboration, insight development, and producing polished client proposals that drive revenue across digital, social, and

Qualifications

• 5+ years of cross‑platform Advertising experience (ad sales marketing, creative strategy, integrated marketing).
• Deep understanding of social, branded content, digital, mobile and audio landscapes.
• Experience working on RFPs in a media environment.
• Strong ability to turn information into insights.
• Capacity to distill research into industry/client-relevant implications.
• Desire to work in collaborative sales and marketing processes within advertising sales.

Responsibilities

• Develop broad understanding of The Athletic’s properties and media products.
• Package ad products in advance of seasons/events including pricing, messaging, promotion.
• Serve as primary contact for RFPs; develop and present customized digital/social/audio sponsorship proposals.
• Lead brainstorms, manage information from multiple teams, maintain timelines and deadlines.
• Ideate and project manage offerings across departments to create integrated client programs.
• Produce pitch collateral (idea descriptions, screenshots, mock‑ups, research, templates).
• Use research/data to articulate strategies and ideas to clients.
• Attend sales calls to pitch advertising ideas when needed.

Skills

Research & Insights

Creative Briefing

Media Strategy

Proposal Development

Job description

The Athletic is seeking a contract Senior Strategist to lead RFP responses and proactive proposals. You will partner with Sales, Planning, Program Management, Account Management, Editorial and Creative to develop cross‑platform advertising programs.

A passion for big ideas, media, and strong proposal skills are required for maternity leave coverage. This role emphasizes collaboration, insight development, and producing polished client proposals that drive revenue across digital, social, and