Senior Adobe Target & Journey Orchestrator

U.S. Bank; Irving (TX); Hybrid; USD 105,000 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) plan with company match

Paid vacation and holidays

Parental leave

Job summary

U.S. Bank seeks a data and analytics professional to lead large-scale data projects spanning analytics, personalization, and digital marketing. The role uses Adobe Experience Cloud solutions to optimize onsite personalization and multi-channel journeys, delivering actionable insights to stakeholders.

You will collaborate with marketing, analytics, risk, and technology teams in an Agile environment, build dashboards, and ensure governance and data quality across initiatives.

Qualifications

• Bachelor's degree or equivalent work experience; 5–7 years of statistical/data analytics.

Responsibilities

• Gathers, documents, and guides client business requirements and KPIs.
• Designs Adobe Target and Journey Optimizer solutions for personalization and multi-channel orchestration.
• Leads tagging, web analytics, A/B testing, and attribution programs.
• Uses real-time analytics to monitor results and optimize tests.
• Generates code, journey logic, and configuration updates.
• Advises stakeholders and drives success based on business drivers.
• Interacts with marketers, analysts, web developers, and executives.
• Ensures projects stay on schedule and within scope.

Skills

Digital targeting

Personalization

Marketing automation

Journey orchestration

HTML/CSS/DOM

JavaScript/jQuery

Agile marketing

Communication

Data-driven decision making

Education

Bachelor's degree in related field

Tools

Adobe Target

Adobe Journey Optimizer

Adobe Analytics

Adobe Experience Platform

RESTful APIs

HTML/CSS

Job description

U.S. Bank seeks a data and analytics professional to lead large-scale data projects spanning analytics, personalization, and digital marketing. The role uses Adobe Experience Cloud solutions to optimize onsite personalization and multi-channel journeys, delivering actionable insights to stakeholders.

You will collaborate with marketing, analytics, risk, and technology teams in an Agile environment, build dashboards, and ensure governance and data quality across initiatives.