Adobe Target & Journey Optimizer Engineer

Experimentation Jobs; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

U.S. Bank is seeking an Adobe Target & Journey Optimizer Developer to design and implement personalized experiences using Adobe Target and Journey Optimizer. You will drive cross-channel journey orchestration with analytics and marketing partners in an Agile setting.

The role focuses on tagging, web analytics, A/B testing, and attribution, delivering code and configurations and validating results to inform decisions across the organization.

Qualifications

• Experience implementing personalization and multi-channel journey orchestration.
• Experience with tagging and web analytics in Agile environments.

Responsibilities

• Design and implement technical solutions using Adobe Target and Journey Optimizer for personalization and journey orchestration.
• Lead tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration and attribution programs; collaborate with marketing, analytics, and tech partners in an Agile environment.
• Generate customized code, journey logic and configuration updates; validate implementations and communicate results to drive data-driven decisions.

Skills

Adobe Target

Journey Optimizer

Tagging

A/B testing

Web analytics

Tools

Adobe Target

Journey Optimizer

Adobe Analytics

Job description

U.S. Bank is seeking an Adobe Target & Journey Optimizer Developer to design and implement personalized experiences using Adobe Target and Journey Optimizer. You will drive cross-channel journey orchestration with analytics and marketing partners in an Agile setting.

The role focuses on tagging, web analytics, A/B testing, and attribution, delivering code and configurations and validating results to inform decisions across the organization.