Senior Account Executive, Group Sales

Hartford Athletic; Windsor (CT); On-site; USD 50,000 - 70,000; Full time

Job summary

Hartford Athletic is looking for a Senior Account Executive, Group Sales, based in Windsor, Connecticut. The successful candidate will be responsible for selling group and hospitality experiences, building long-term relationships with businesses, and managing a sales pipeline.

The ideal candidate should have over 2 years of B2B sales experience, excellent communication skills, and a self-directed work ethic. Experience in sports sales is a plus but not required.

Qualifications

• 2+ years of B2B or group sales experience, preferably in sports.
• Ability to navigate organizational structures and build relationships.
• Excellent verbal and written communication skills.

Responsibilities

• Sell Group Packages and other hospitality experiences to businesses.
• Manage a self-sourced pipeline of corporate prospects and accounts.
• Achieve and exceed revenue and prospecting goals.

Skills

B2B Sales

Relationship Building

Communication Skills

CRM Proficiency

Microsoft Office

Spanish Proficiency

Job description

About this position

Mission: We are Hartford Athletic. Our mission is to provide a world class professional soccer experience and make our community the best place to live, work, and play.

Overview: Hartford Athletic is seeking a Senior Account Executive, Group Sales who is a self‑motivated, B2B‑focused sales professional driven by building long‑term relationships with businesses across Greater Hartford. The position requires someone who can prospect into companies, navigate organizational structures to find the right buyer, and sell group, premium, and hospitality experiences that turn first‑time clients into accounts that come back year after year.

Responsibilities

• Actively sell Group Packages, VIP Suites, Corner Kick Suites, Goal Zone buyouts, and other hospitality experiences to businesses through cold calls, emails, social selling, and networking events.
• Build and manage a self‑sourced pipeline of corporate prospects and accounts across Greater Hartford, including inbound inquiries, navigating organizational structures to identify and engage the right decision‑makers.
• Achieve and exceed individual revenue and prospecting goals.
• Steward client accounts from initial sale through event execution and renewal, building multi‑game and multi‑season relationships.
• Represent Hartford Athletic at networking and community events, promoting group and hospitality sales within the Greater Hartford business community.
• Attend all scheduled Hartford Athletic matches and Trinity Health Stadium ticketed events, serving as a key member of the Front Office.
• Other responsibilities and duties as assigned.

The Ideal Candidate

• Brings 2+ years of B2B or group sales experience, ideally within professional or collegiate sports, but not a requirement to apply.
• Has demonstrated the ability to navigate organizational structures and build relationships with multiple stakeholders within a single account.
• Is a confident communicator who can adjust their approach across a wide range of contacts, from front‑desk staff to senior executives.
• Is self‑directed and comfortable building a pipeline from the ground up.
• Exhibits patience and persistence through longer B2B sales cycles.

Requirements

• Experience using a CRM to manage a sales pipeline.
• Excellent verbal and written communication skills.
• Ability to manage multiple accounts and meet deadlines under pressure.
• Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Ability to work evenings, weekends, and holidays as needed.
• Conversational and written Spanish proficiency preferred.

Hartford Athletic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.